Social Marketing Strategist

Contact Me

Business is Personal

Authority

Google uses Google+ Brand Pages to determine your authority. By linking your verified website to your Google+ Page, your posts will show up in the search results of followers Google determines are most relevant to you.

Circles

Google Circles puts you in control of managing your followers. They can be used as a sales funnel, Client Relations Management tool, email opt in and as way to manage what and whose content you want to see in your streams.

Hangouts On Air

Your very own broadcasting channel housed inside the second biggest search engine in the world: YouTube. Google Hangouts On Air are automatically uploaded to your YouTube Channel. HOA gives you 10 seats with standard account, 15 with a Google Enterprise account.

Streams

Similar to other social networks, Google+ Streams is the whole enchilada - all the content you and your fellow authors and influencers produce. Google+ favours long form and visual content which is why it is the best platform for building an engaged community.

Authority

Google uses Google+ Brand Pages to determine your authority. By linking your verified website to your Google+ Page, your posts will show up in the search results of followers Google determines are most relevant to you.

Circles

Google Circles puts you in control of managing your followers. They can be used as a sales funnel, Client Relations Management tool, email opt in and as way to manage what and whose content you want to see in your streams.

Hangouts On Air

Your very own broadcasting channel housed inside the second biggest search engine in the world: YouTube. Google Hangouts On Air are automatically uploaded to your YouTube Channel. HOA gives you 10 seats with standard account, 15 with a Google Enterprise account.

Streams

Similar to other social networks, Google+ Streams is the whole enchilada - all the content you and your fellow authors and influencers produce. Google+ favours long form and visual content which is why it is the best platform for building an engaged community.

“Be where your clients are.” If you agree with this familiar business axiom, then you need to pay serious attention to Google's social layer, Google+. Do your potential clients use Google Search, Gmail, or YouTube? If they do, they’re within reach of your online influence.

Ray filters his Social Business Consulting through his past experience as a successful owner and manager of small businesses in the restaurant and performing arts sectors.

Ray understands the time and resource constraints of small businesses which is why he’s invested over three years learning how Google can build your business. If you want to be found, followed and first in your client’s minds, be first on Google's.

How I Can Help

Whether you are an independent consultant or part of a larger enterprise, I will help you develop a Google and social strategy that will grow your online community and extend your online reach and influence.

Content Marketing

  • Optimize your online content for SEO and engagement.
  • Create a strategy for content creation, publication and distribution.
  • Use various content media including Hangouts On Air videos fill your content calendar and grow your reputation and trust.

Lead Generation

  • Reach the people who will want to reach you by targeting communities and networks relevant to your business.
  • Optimize your Google Local (Google My Business) listing so people in your network will find you first in their Google searches.
  • Optimize your landing pages and blogs to attract eyeballs and capture clients.

Coaching

  • Monitor and adjust your Google+ Page strategies according to your KPIs.
  • Keep you informed of changes to the Google Plus and other social media platforms.
  • Provide ongoing training and access via email and Hangouts.

How I Do It

Assess

I start with my online questionnaire that will provide a sense of what your company is all about, what your goals are and assess your digital marketing experience.

Audit

I will do a social audit, a detailed analysis of your social media presence, including your Google+ Page and other social profiles. What’s your level of engagement? Who and how many have circled you? Have you created your local Google My Business Page and linked it to Google maps?

Align

Then we'll meet in on of first of several one-on-one sessions on a private Google Hangout. We'll discuss the results of the questionnaire and audit then and move on to the next steps of developing your strategy.

What influencers are saying about me. (blush)

If could only recommend one person to hire to learn how to be effective on Google Plus, that one person could only be Ray Hiltz. There is no other person I know that understands social media marketing very well as a whole, and also has a niche expertise in G+. If your focus is Google Plus, you need to work with Ray.

Ray Hiltz is my go-to guy when I have a Google+ question. I met Ray quite some time ago as part of an online social solutions mastermind group and I immediately liked that he could snark alongside me while at the same time being a genuinely thoughtful and helpful guy. I appreciate that he will sometimes take the devil’s advocate role to ensure that all sides of an issue are discussed and given the proper focus. He’s got a wicked, slightly offbeat sense of humor which I really appreciate and he enjoys doing something for a good cause.

Ray Hiltz is my reference when it comes to Google+. He is one of Canada's top experts in the field. I recently hired him to help me launch my ‘Club de lecture Affaires’ which includes setting up Hangouts On Air. Without him, I don't think I could have optimized the experience with such success. As a consultant, his approach is impeccable, constantly bringing in line our business needs and objectives. Really, if you are looking for a Google+ expert, Ray's is the one for you!

When I work with Ray, he makes sure I am given all the information I need, and works with me through the projects where I need his expertise. There have been a couple of times I’ve found myself in a pinch and when I reached out to Ray, he made it seem like my unexpected request for help was nothing out of the norm. Between his newsletters, weekly YouTube show about Google Plus, and what he shares online is priceless - everything I need to know about Google Plus at my fingertips.

What influencers are saying about me. (blush)

Robert Caruso

founder BundlePost

If could only recommend one person to hire to learn how to be effective on Google Plus, that one person could only be Ray Hiltz. There is no other person I know that understands social media marketing very well as a whole, and also has a niche expertise in G+. If your focus is Google Plus, you need to work with Ray.

Mallie Hart

Owner/Creative Director: The Media Barista Go Creative Go! Social Solutions Collective

Ray Hiltz is my go-to guy when I have a Google+ question. I met Ray quite some time ago as part of an online social solutions mastermind group and I immediately liked that he could snark alongside me while at the same time being a genuinely thoughtful and helpful guy. I appreciate that he will sometimes take the devil’s advocate role to ensure that all sides of an issue are discussed and given the proper focus. He’s got a wicked, slightly offbeat sense of humor which I really appreciate and he enjoys doing something for a good cause.

Micheline Bourque

Marketing Consultant

Ray Hiltz is my reference when it comes to Google+. He is one of Canada's top experts in the field. I recently hired him to help me launch my ‘Club de lecture Affaires’ which includes setting up Hangouts On Air. Without him, I don't think I could have optimized the experience with such success. As a consultant, his approach is impeccable, constantly bringing in line our business needs and objectives. Really, if you are looking for a Google+ expert, Ray's is the one for you!

Jessica Dewell

Digital Strategist & Purposer, Owner of Red Direction.com

When I work with Ray, he makes sure I am given all the information I need, and works with me through the projects where I need his expertise. There have been a couple of times I’ve found myself in a pinch and when I reached out to Ray, he made it seem like my unexpected request for help was nothing out of the norm. Between his newsletters, weekly YouTube show about Google Plus, and what he shares online is priceless - everything I need to know about Google Plus at my fingertips.

Let's Connect

Have a question or comment? Let's talk.

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