An Existential Social Media Moment

Post by Ray 5 years ago - social media marketing - 8 Comments

(If you don’t see the video, please refresh the page.)

I’ve had many discussions this past week about social media. This isn’t all that surprising since I live and breathe the stuff. But once the conversations had ended and I went about my business walking Ruby or sweating over a late blog post, the conversation plays back in my head and I wonder if I had made any sense.

Did I give too much information? 

Did I go off on a social media marketing tangent when all they wanted to know was how to set up their Facebook page?

In this video, I’m asking what you want to know about social media. What confuses you?

How can I make it all better? ūüôā


I think my passion is pretty obvious. But sometimes I need to raise my head above the rim of the fishbowl to see if anyone is actually paying attention.

I mention several people in this video who I count as mentors and friends.
Here are links to their sites.

Mark Schaefer, Mari Smith (Ten Qualities of Social Media Superstars) , Brian Cormier, David Gallant

 

What do you find most challenging about social media for your business or personally?

Thanks for dropping by.



About Ray Hiltz

Thanks for dropping by. I'm a Social Media Strategist eager to help you sort out social media platforms and content that will best drive your business forward. My background is in business, specifically non-profit performing arts and restaurants. (Some would argue that is also non-profit.) In addition to the posts you'll find here, I also host the Ray2Go show on YouTube and Soundcloud and publish the weekly "Ray's Marketing Digest".

8 Responses to “An Existential Social Media Moment”

  1. Eve Desrochers

    Hi Ray! Thanks for this insightful post! Isn’t social media already a “niche”, in the much broader field of communications? Also, I think being a “generalist” rather than a “specialist”, particularly in this domain evolving at reckless speed, is an amazing asset (or even a must!). I believe this is what most people need: a guide. Someone who knows the area enough to give them directions, suggest sites and activities, or plan an itinerary¬† based on their specific needs, interests, budget and time. Because for me, social media are like an exciting foreign land I’d visit. I want to see everything and go everywhere, but obviously I dont have the money, energy, or time to do so. I dont want someone else to do the trip for me, but I need help making the best choices through my own journey. Hope this answers the question you asked in your video!
    Keep up the good work!

    Reply
    • Eve, your¬†argument¬†for being a generalist is very compelling and I have to admit, it’s where I feel most comfortable. Although every blog post about succeeding in social media tells you that the narrower your niche the more successful you’ll be, I believe, like medicine, the general practitioner is best positioned to assess the whole body and refer to a specialist for the parts that aren’t working as they¬†should.
      Thanks very much for your comment.

      Reply
  2. Ray, I’m honored that you mentioned my blog. Thank you! I’m happy that you receive value from it, and look forward to connected in the near future!

    Reply
    • It’s always a joy to come across a blog that resonates. Not because it validates my own opinions but that it speaks to the same feelings I have about the importance of being helpful and empathetic. Oh, and because you’re (now) from Moncton ūüôā

      Reply
  3. Ray,
    You have given me lots of insights into social media and strategy and subjects, etc. And the best tool you have provided me in my setting up my Facebooking and Tweeting is a sample of a posting schedule. That is helping me concentrate on the baby steps I need to make at specific times. In other words, it’s giving me a routine that I am adapting to my needs. And I know that once I have that routine down, I will be able to move on to blogging and do it in an efficient way.¬†

    Reply
    • Very much¬†appreciated, Line. It’s very interesting that you choose scheduling as a first step. Most people would think that would be in Social Media 201.
      It speaks to your passion for organization and clarity. 

      Reply
  4. Ray,
    You have given me lots of insights into social media and strategy and subjects, etc. And the best tool you have provided me in my setting up my Facebooking and Tweeting is a sample of a posting schedule. That is helping me concentrate on the baby steps I need to make at specific times. In other words, it’s giving me a routine that I am adapting to my needs. And I know that once I have that routine down, I will be able to move on to blogging and do it in an efficient way. ¬†

    Reply

Leave a Reply

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>