“We’re a small company. How are we going to come up with content everyday for our social media sites?”
This question came up at a networking event that I attended this week called MEEX.
Along with, “where do we find time to do social media?”, it’s the most common one I hear from small business owners.
I volunteered my advice that she “curate” some content.
After the presentation, four people came up to me and asked what I meant by “curate”.
The problem when you get so immersed in a subject is that you start to speak “jargon” and “buzz words”.
A blog post was born.
What is curation?
The word curator actually comes from the Latin “take care”. For example, a museum curator cares for his art collection.
In the social media context, it’s the act of discovering, selecting and sharing digital content around a specific topic.
Although the “buzzword” is popular in marketing and SEO circles, we’re all curators to some degree or other.
Whenever we share images or links on Facebook or Twitter we’re curating.
Whenever Glee does a mashup, they’re curating.
Why refer to the Latin defiition?
Because being a master curator means caring about and standing behind the content you choose to share with your followers.
“The growth in content, both in terms of pure volume and the speed of publishing, has raised some questions about what best practices are in the curation space. Here’s where you should start:
1. If you don’t add context, or opinion, or voice and simply lift content, it’s stealing.
2. If you don’t provide attribution, and a link back to the source, it’s stealing.
3. If you take a large portion of the original content, it’s stealing.
4. If someone asks you not to curate their material, and you don’t respect that request, it’s stealing.
5. Respect published rights. If images don’t allow creative commons use, reach out to the image creator–don’t just grab it and ask questions later.”
Because we’re not Mitch Joel who seems to be able to write blog posts in his sleep and produce podcasts before his first bowl of Cheerios. For the rest of us, we add curation to our content mix because it:
Helps us establish thought leadership.
Provides an important service to our readers by helping them sort through the overwhelming amount of content on the Web.
Now for the fun part. Here’s some of the curation tools and apps that I use regularly both on my iPad (where I do most curation) and my desktop.
This is by no means an exhaustive list. There are far too many tools and strategies to list here.
Magazine format: ZITE, FLIPBOARD, News360, The major difference between Zite and Flipboard for me is that on ZITE, I categorize my topics by headings such as: Arts & Culture, Social Business,etc. While on Flipboad, I import my feeds eg. my Google+ Twitter and Facebook accounts.
I use these sites after I go through my RSS feeds and Google+ circles to find lots of great stuff serendipitously. Otherwise, I’m always swimming in the same content pool.
Ray Hiltz is a Social Media Strategist specializing in Google+ Local search and content marketing.
He helps small businesses establish online reputation and trust by putting the spotlight on their greatest asset - people.
Ray host the #RayBunch show, a weekly web and podcast featuring news and opinions with a regular panel of marketing and business leaders.