“Remember that you’re not selling to other businesses or to “consumers,” but instead you’re always selling to real people whose buying decisions are driven by emotion. Speak to that emotional side, as Cree has done.Find your cause and use it in your messages and share it on your channels.”
Forrester research shows that 81% of online adults use social media. Regardless of whether your business is B2B or B2C, it is people who ultimately make the purchasing decisions…and 81% are using social.
Social Media Doesn’t Apply to Our Business
Does your brand have a story to tell? If you answered yes, than social applies to your business. It’s a forum to tell your story. The primary reasons any business uses social are:
Social Media Is Not Worth the Trouble
Forrester research found that 86% of business technology decision makers use social media for professional reasons. Social is actually MORE important for B2B than B2C. Why? With longer sales cycles, social can actually reduce the touch points needed to close a sale.
Is social media right for every B2B business? No.
If you don’t have leadership from the top to propel a social media strategy, then it will fail.
Without sufficient resources invested and the company committed, a business won’t be able to maintain either the level of engagement or volume of content to see positive results.
You can outsource consulting, strategy, monitoring, and even content generation but you can’t outsource “you”.
Thanks for dropping by. I'm a Social Media Strategist eager to help you sort out social media platforms and content that will best drive your business forward.
My background is in business, specifically non-profit performing arts and restaurants. (Some would argue that is also non-profit.)
In addition to the posts you'll find here, I also host the Ray2Go show on YouTube and Soundcloud and publish the weekly "Ray's Marketing Digest".