He predicted then that there would be a dramatic shakeout as Google rewards quality content that addresses users needs and punishes outdated SEO tactics like keyword stuffing.
If you’ve been paying attention to Google search changes, semantic search and the importance of local SEO, you will agree that search is becoming more organic, less about tactics and more about relationships.
Here is a sampling from the 21 reasons Eric gives for being an expert.:
Search engines are making a clear shift in favor of quality
No one cares what you think if you aren’t an expert
People trust experts — People are more likely to believe your opinion when you know more.
Thanks for dropping by. I'm the Director of Digital Marketing for Image-24.com.
My background in business includes non-profit (performing arts), restaurants and Promotions.
Having moved on from my own strategic consulting company, I now write about what interests me. So in this blog, you may read about my thoughts on marketing, health issues and business culture.
You can follow me on Twitter @rayhiltz or @image24Call