Social Business

Is it safe to allow employee access to social media at work when client confidentiality and information security is critically important?

Companies use social influence indicators such as Klout and Peer Index for marketing and recruiting. As much as it’s important to have a socially savvy team, it’s also important to be able to identify our socially influential clients.

Anyone who works in the social media world knows that one of the biggest challenges is convincing decision makers that embedding social into their business culture is just good business.

“Social must be a mindset before it can become an operational mode.”

As the title suggests, this post is about me.
I’ve met so many new online friends lately that I thought I’d share some of my personal life so that you will know more about the Ray behind NewRayCom.

It’s not going to come as a surprise to anyone that we all struggle with social media.
Even those of us who live, breathe and sweat it are challenged by trying to connect ever changing platforms with never changing business cultures.

People often define social business by the technology, which is like defining a communications company by the telephone.

If you’re in business, you’re in the service business.
Whether you’re selling computer chips or fish ‘n chips, you’re selling to people and people are buying from you; not your logo.

Ever find yourself bouncing ideas off your cat?
One of the things I miss most about being independently employed is the regular interaction with fellow workers.

Although this post is written with Hotels in mind, it relates to anyone who does business with people. Some hotels have broken from the pack and are leading the way because they understand that to succeed, you have to exceed expectations.