Do You Fly Solo or in a Flock?

Post by Ray 6 years ago - social media marketing - 2 Comments


Are we more creative in flocks?


This short video was inspired by a coffee chat with my good friend, Fanny.  A actor and writer, she just came back from an intense Television industry conference where she had to pitch her idea for a show. (Great, btw) Although stressful, she also added that it was enormously stimulating to be surround by such creativity.

During the conversation I kept pondering the idea that artists thrive when they’re in cliques or artistic ghettos.

I have always bowed at the alter of creativity and wished that I was a waiter at the Algonquin when Dorothy Parker and the gang had their regular lunch and wit-fest. Or perhaps a butler serving the Bloomsbury crowd while they extracted knives from each other’s backs.


There are many examples of artists living and feeding off of each other’s muse; the Beats, Andy Warhol’s Factory;  I’d even add Motown and the Brill building as examples of musicians and artists creating something bigger than what they could have done individually.

In Social Media, we also have our cliques; Mitch Joel and the Media Hacks, Mari Smith and the gang at Social Media Examiner.

Though far from being in intimate proximity with these people, I have benefitted by their intense passion for my same passion – social media.

I’m very interested in how you feel about this.

Are artists (and social media mavens) more creative when flying in flocks?


About Ray Hiltz

Thanks for dropping by. I'm the Director of Digital Marketing for My background in business includes non-profit (performing arts), restaurants and Promotions. Having moved on from my own strategic consulting company, I now write about what interests me. So in this blog, you may read about my thoughts on marketing, health issues and business culture. You can follow me on Twitter @rayhiltz or @image24Call

2 Responses to “Do You Fly Solo or in a Flock?”

  1. GRClermont

    There certainly is a point to be made for groups. Each individual feeds of the others. If one has an idea, another might be able to use it creatively. All the great artistic movements had at their core a group, from the medieval artists’ guilds to the Factory. Literary currents developed in much the same way. Scholars are grouped in universities, marketers and advertisers form ad agencies; all are incubators. Surely the blogosphere has a similar function.

    • Anonymous

      I agree that a certain mass of creativity can generate a lot of artistic output. I wonder though, how important it is to go out of the “reactor” for fuel. Does remaining in the confines of of the group eventually lead to the the disintegration of the energy that originally inspired the artists? 


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