Does it Pay to be a Trailblazer – Ray2Go Show Ep.5

Post by Ray 2 years ago - social media marketing - 1 Comments

Better to have tried and failed


“I want to stand as close to the edge as I can without going over. Out on the edge you see all the kinds of things you can’t see from the center.” ~ Kurt Vonnegut

Do you consider yourself a trailblazer?

Are you worried that by sticking out your neck, you may get it chopped off?

One of the problems with being early adopters is that by the time they “grok” the newest platform/tool and beginning evangelizing it, they move on to the next one leaving their followers dazed and confused.

Do we need a FOMO vaccine?

What are the benefits and risks associated with being a trailblazer – an early adopter?

As consultants working in the social digital space, we’re expected to keep on top of the latest social platforms and technology.


The beneficial role of early adopters.

Jessica Dewell made the point in the show that early adopters are important in making both a success of a new platform and of influencing followers.

Trailblazers cut paths thru the wild. Innovators turn them into expressways.Click To Tweet



Just as there was a rush to plant a flag on the shiny new Google+ platform, we now see the same happening on Blab.

In our past show about Failure, we looked at what types of people enjoy taking risks and why they embrace failure.

Are there industries where being a trailblazer pays off more than others?

Does having a Silicon Valley address help?

Watch the video replay here:

Randy Bowden spoke of the symbiotic relationship between trailblazers and early adopters.

Trailblazers launch a new platform and rely on early adopters to get word out as they are often influencers.

“There is a risk to everything you do.”

Scott Scowcroft responds by quoting Lord Tennyson:

”Tis better to have loved and lost than never to have loved at all.”


What are the advantages of being a trailblazer, an early adopter?

“Most new social networks will fail, but when they succeed, the greatest chance for success on the network accrues to those who adopted early.”

– Eli Fennell: The Personal Brand Benefits of Being an Early Adopter on Social Media.

If your business runs on your personal brand, being an early adopter gives you lead time to learn and innovate business solutions around the new platform.

Many choose to market their expertise in these new platforms.

I did it with Google+, Ronnie Bincer did with Hangouts On Air, Jon Loomer with Facebook, Mark Schaefer with Twitter, and now, MaAnna Stephenson with Blab.

All of the above early adopters became influencers and educators in their chosen platforms.

People associate the platform with them.

What does this say about the trailblazers who created the platforms?

How many of your clients have heard of Biz Stone & Evan WilliamsVic Gundotra or even Mark Zuckerberg? (Ok, maybe that last guy.)

Listen to the audio replay here;


Unfortunately, we missed recording the first half of our post-show Blab this week.

Blab unrolled a new update and I couldn’t find the “record” button.

With help from Ileane Smith who joined in the comments, I was able to refresh my page and begin recording.

So you get to see WordPress expert MaAnna Stephenson share her experience of being an innovator on Blab.



What do you think are the advantages or disadvantages of being a trailblazer?




Ray2Go publicity card

Our Ray2Go Show Panel:

Jessica Dewell Ray2Go


Jessica Dewell – JessicaDewell.Com  Integrating the often conflicting viewpoints that arise between vision and implementation is one of Jessica’s specialties.

Business Evaluation & Strategy. Product / idea development – Consultant. Advisor. Speaker.

Find Jess on Twitter at: @jess_dewell 

Scott Scowcroft Ray2Go


Scott Scowcroft loves to edit and repackage videos into Golden Nuggets to improve reach, promotion and profit – It’s known as “The SCOTT Treatment.” Find Scott on Twitter at: @ScottScowcroft

“Each week Ray Hiltz expertly hosts a panel of four media professionals who could just as easily be nicknamed smarty, snappy, edgy and wise. Ray2Go, Ray”


B.L. Ochman Ray2Go

B.L. Ochman has been helping major brands incorporate new media into their marketing since 1996.

She writes for AdAge Digital Next and What’s Next Blog ( and is @whatsnext  on Twitter.

She’s also the best swing dancer on the panel.

“I look forward to Tuesday conversations with the Ray Bunch because they are incredibly smart and also always make me laugh.”


Randy Bowden Ray2Go

Randy Bowden is a marketing and branding guy.

He is co-principal partner of Bowden2Bowden LLC, a marketing & branding virtual consultancy firm. He’s a native Floridian, a Georgia transplant and a Southern enthusiast aged in bourbon.

You can find him on Twitter: @bowden2bowden


“The Ray2Go show manages to bring smart and passionate people to the table at the same time, which is such an amazing and rare combination. I am honored to be part of the crew and look forward to the banter exchange each week.”




About Ray Hiltz

Thanks for dropping by. I'm the Director of Digital Marketing for My background in business includes non-profit (performing arts), restaurants and Promotions. Having moved on from my own strategic consulting company, I now write about what interests me. So in this blog, you may read about my thoughts on marketing, health issues and business culture. You can follow me on Twitter @rayhiltz or @image24Call

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