On our Google+ Tips Lunch Hangout chat this week, we talked about the Google+ advantages to search rankings and our own experiences.
The consensus was the level of engagement we experienced on Google+ correlated to the amount of time spent there.
You won’t make a dent on Google+ unless you hit it hard.
Posting helpful content and engagement with influencers were pointed out as factors that increased chances of higher search ranking. And SEO is the chief selling feature we pitch to reticent G+ adoptees.
SEO is supported by the three pillars: “Content”, “Social” and “Links”. So how does a business owner whose priority is running his business find the time to create great content, engage on social platforms and build networks?
1. Look at social media as integral to your business and not as an “add on”.
Ray Hiltz is a Google Plus Specialist and Social Media Strategist helping small businesses establish their brands and build their communities on the social web.
A strong proponent for the power of collaborative communication and "humanized" digital networking, Ray writes about social media, social business and Google Plus.
His clients include hotels, restaurants, consulting firms, entrepreneurs, writers and individuals just trying to make sense of "social".
Ray is a popular speaker on Social Media, Social Business and Google+.