In that article, I listed some features and ways to use HOA.
Here, I share some tips on promoting, preparing and running a HOA that I picked up from my G+ pals, DeAno Jackson and Jon Ray.
How to be your own TV producer:
1) Choose Your Time Carefully:
You have to think like a TV producer. You know your show, and you know your target audience. Don’t schedule a HOA when it’s the last game of the World Series or it’s The Tony Awards Show (depending on your demographic)
2) Your Audience is Global:
Quick, what time is it in Melbourne, Australia? Calgary, Alberta, Canada? Cardiff, Wales? You might not know, but your audience will expect you to.
Say your show is happening at 6pm EST, they’re not going to take the time to sort out time zones so that they know when that means for them. You’re going to have to do it. Here’s a link you might want to bookmark on your browser: Time & Date/World clock Converter
It’s not a good idea to just start promoting your HOA a few hours before you go live.
Would you launch a new show with no advertising for it whatsoever until 7 hours away from its premiere?
Talk about the show and what’s going to happen in it at least 4-5 days in advance. This allows people to fit it into their schedules to watch if they wish to.
For that professional TV newsroom look, DeAno Jackson also suggests an app called Hangout Lower Third that will create a bar on the lower third of your screen that you can customize with your name and logo.
Once downloaded it will appear in your Hangouts apps bar. (The bar shows your 5 recently used apps.)
Jon Ray, has the following tips on preparing for and running a Hangouts On Air.
1. Prep your interview guests.
Get them into the hangout 20-30 minutes before you’re going to “Go Live” so they can work out any technical problems and get comfortable with one another. Participants should be identified with a technology quality check 2-3 days in advance.
Ray Hiltz is a Social Media Strategist specializing in Google+ Local search and content marketing.
He helps small businesses establish online reputation and trust by putting the spotlight on their greatest asset - people.
Ray host the #RayBunch show, a weekly web and podcast featuring news and opinions with a regular panel of marketing and business leaders.