Google Plus is New – Is it improved

Post by Ray 2 years ago - Google Plus - 5 Comments

New Google Plus

 

Do you prefer the classic Google Plus or the new Google Plus?
Not that it matters as the option to return to the “classic G+” won’t be around for long.

It’s fitting that on the last #Ray2Go show of 2015, my friends B.L. Ochman, Randy BowdenJessica Dewell, and Scott Scowcroft reflect the changes to the platform that brought us together.

View the video replay of our Ray2Go Show Here

Ray2Go New Google Plus

 

The new Google+ rolled out on a few weeks ago and is in public beta version.

This means the Google team is actively seeking feedback and already have returned a few features, such as Circles.

I’m not assuming they will return many of the features that advanced users are used to i.e.access to Hangouts and Events. Everything about this new Google Plus is about simplicity and speed.

Listen to the audio version here 

 

“We ripped it (Google+) down and built it back up.” Bradley HorowitzClick To Tweet

 

Here’s how Google introduces the new “Plus”.

With Google+, you can share links, videos, pictures, and other content with people who share your interests. And you can see what other people have shared in your stream.

You can always choose who you share with.

– Use Collections to see and share posts based on topics you’re interested in.

– Use Communities to have conversations with other people who share your interests.

– Use your home stream to see posts based on your interests and what (who?) you follow.

 

Google believes in mobile, so it took the mobile app as the basis for it desktop version.

Unlike Facebook whose desktop platform gains revenue both from direct advertising on the site and indirect via your personal data, Google Plus’s stream continues to be ad-free.  

Google started deconstructing Google+ some time ago with the spinning off of photos and Hangouts into their apps.

That’s why you won’t see them on the new platform.

Other things you won’t see are:

– Circles  –

They’re there,  but you need to Go to your settings page.

Scroll to the bottom to the Advanced Settings section then Enable circle stream in navigation.

Circles Advanced settings

– Your Profile page –

It’s now the “About Me” Page that follows you wherever you go on Google+. 

As mentioned in the show, it’s important you revisit the page and make sure it’s up to date and accurate.

– Photos Tab

– Google Plus Events

– Polls

– Search inside Communities

– Hangouts Integration

– Hover Cards

– Hashtag (Auto and extended search)

“Unless a business has a strategy to share content with customers and potential customers, there no longer seems to be reason to ask people to visit a business page on Google+.” Martin Beck.

 

Google Business Pages: Almost everything: 

No business description.

No business category.

No business hours.

No Google+ URL displayed (see below for issues with the URL).

No map or street view.

No reviews or review summary.

No videos or YouTube link.

Video Replay of Ray2Go Post Show BLAB 

Ray2Go Ep 12 New Google Plus

 

“…the complete absence of those features in this initial roll out seems to indicate the final and rather draconian separation from any business related function.” Mike Blumenthal

 

To be clear, this is in beta and Google is actively encouraging people to send feedback.

Google has already acted on the feedback it so far received.

From the guy who broke the news of the new Google+, Luke Wroblewski comes news that Google is listening and making some changes as well as returning a few of the features that many advanced users have been clamoring for.

Today we’re launching a number of updates to our Web preview including:

– Adding a 3 column stream view for very wide screens

– Adding the ability to reply to comments in context

– Removing the limit on circle streams in the menu (previously 6)

– Adding the option to view ‘Posts from Circle’ from the Following screen

 

To get a detailed of the new Google+, check out Denis Labelle’s Complete Guide to the New Google+.

New Google Plus

 

I’ve built strong relationships so I won’t leave completely, but if I continue to produce live-streaming videos and interact with my “circles”, it will be more challenging.

Google never has gotten “social”, so this may work out better for them.

Just not sure if the non-tech guy on the street cares whether Google gets better personal data so it can continue to pursue its semantic web and Artificial Intelligence goals.

I’ll give it time before I make a final decision.

It still is in beta and Google is actively seeking out feedback.

Product Director at Google, Luke Wroblewski notes that the team is:

“…trying to support advanced user features but working to find the right place for them.”

Audio version of Blab 

 

 

 

Google Plus HOA hosts and advanced users left in the dust

The hardest-hit community on G+ are those that invested time and resources to base their business on the platform – specifically G+ Hangout On Air Hosts who regularly used the integration of Hangouts; Event pages and Communities to produce their live broadcasts.

I’m one of them.

Consequently, I’m rethinking my video strategy as by the number of HOA hosts that have fled to BLAB; I’m far from alone.

I imagine more people will wisely return to focusing their resources on their websites.

It’s always been the wisest course, but the sheer size and SEO power of Google proved to be pretty seductive.

Google wants to simplify the platform, so it becomes more inviting to people too intimidated by its complexity.

The challenge I face is to come up with a reason to stay on the platform.

I’ve built strong relationships so I won’t leave completely, but if I continue to produce live-streaming videos and interact with my “circles”, it will be more challenging.

Google never has gotten “social”, so this may work out better for them.

Just not sure if the non-tech guy on the street cares whether Google gets better personal data so it can continue to pursue its semantic web and Artificial Intelligence goals.

I’ll give it time before I make a final decision.

Will the change to Google+ affect your marketing strategy for 2016?

 

Our Ray2Go Show Panel:

 

Ray2Go Show Panel

 

Ray Hiltz – Social Strategist, Google+ Specialist: rayhiltz.com – Twitter: @rayhiltz

Jessica Dewell – JessicaDewell.com A Business Strategist, Consultant, and Speaker: Twitter: @jess_dewell

Randy Bowden – Bowden2Bowden marketing & branding virtual consultancy firm:Twitter: @bowden2bowden

Scott Scowcroft – The ScottTreatment: Twitter: @ScottScowcroft

B.L. Ochman – Google+ Events, Coaching, Digital Strategist:  –  Twitter: @whatsnext

 

You can view past shows on my YouTube Channel or the audio podcast on Soundcloud.

If you have a question about social media or how to produce your own Google or Blab show, contact me at ray@rayhiltz.com.

 

About Ray Hiltz

Thanks for dropping by. I'm the Director of Digital Marketing for Image-24.com. My background in business includes non-profit (performing arts), restaurants and Promotions. Having moved on from my own strategic consulting company, I now write about what interests me. So in this blog, you may read about my thoughts on marketing, health issues and business culture. You can follow me on Twitter @rayhiltz or @image24Call

5 Responses to “Google Plus is New – Is it improved”

  1. That quote from Martin Beck leaves me with a little knot in my stomach. For Brand Pages run by small businesses or personalities, the loss of engagement-type functionality is alarming (more so on iOS), my preferred social engagement device.

    Reply

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