The photo above is of Google VP, Vic Gundotra announcing the new and improved Google+ at the I/O Conference.
Yes, I watched it. And yes, I brewed me several pots of coffee in anticipation of the hours I’d spend wrapping my head around the changes.
Overall, I think they’ve made a wise move to harmonize the Google Now look across all devices.
The new Google+ is all about the Cards.
They’re dynamic and responsive; flipping when you click an auto generated hashtag or moving front and centre when you want to write a post.
Because they reveal so little text, we have to hone our copywriting skills to be noticed.
As Mike Elgan says:
Google’s new user interface is not anti-writer. It’s pro-reader. (And that’s a good thing for writers.)
I prepared a short SlideShare that gives an overview of the changes with some editorial and tips thrown in.
There are a few glitches such as the Communities welcome page is a mess, but overall, I’m happy with the changes.
Because I’m not a “chat” guy, I’ll have to get used to the new Hangouts which is a glorified Google Talk app. It is a smart move to grab more of the youth market, though.
How do you feel about the changes?
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I bet you can figure what next week’s Hangout topic will be.
Ray Hiltz is a Social Media Strategist specializing in Google+ Local search and content marketing.
He helps small businesses establish online reputation and trust by putting the spotlight on their greatest asset - people.
Ray host the #RayBunch show, a weekly web and podcast featuring news and opinions with a regular panel of marketing and business leaders.