“If you think Google Plus is just another social site, you are in for a big surprise. What has been created is, put simply, a phenomenal tool for human communication, and much more. But it takes you to experience it, embrace it and ‘get it’ before this realization really comes.”
I’m a Ted Rubin fan and follow him on several “social” properties including Google+.
When Martin asked Ted his views on Google+, Ted responded that he didn’t see much value in Google+.
“It isn’t a “social platform; it’s a tools platform.”
Do you agree?
Let’s hear what the Ray Lunch Bunch say:
Does Google Plus have an identity crisis?
Following the video is a time stamped summary of our discussion. This is not a literal transcription but my paraphrase of the dialogue. If you want the exact wording – well, that’s what the time stamps are for. 🙂
Is Google+ a social channel? No. It’s more than that. – Randy(9:47)
Google+ was set up as a social platform like Facebook. Friends, circles, groups etc.. The fact that it was GOOGLE made it a target of those who resented the size and power and the goal to centralize the internet around that brand.
A lot of great opportunities exist on Google+. Jess found a way to have some of her clients benefit by it. We (the #RayLunchBunch) developed a way where we can talk weekly and express our opinions using this network. It works for us.
Google+ won’t be flushed. There’s a lot of users here. Hangouts On Air have become very attractive with updates rolling out daily.
Everybody in every industry has a place they go to connect with others in their industry. That’s what Google+ is like, only without boundaries. It’s much more that getting great search results.
It’s about collaboration, exchanging ideas. Google+ does the equivalent of real life networking but only on such a large-scale that if you don’t come into it without a precise goal, it’s easy to get lost and overwhelmed.
To use Google+ to the fullest, you have to do business differently than you did in the past. – Scott(17:00)
There’s a large and active group of attorneys on Google+. Attorneys are doing private paid consulting using Hangouts. B.L.(17:20)
You do have to be willing to try new things and if they don’t work, try the next.
People don’t want to be “sold to” on social channels.
With the maturation of social platforms, marketers are understanding that they have to build relationships with people who don’t necessarily want to talk to “Mr. Restauranteur”. But they may want to talk about “you”.
Google shows your Social Accounts In Its Knowledge Graph Boxes with addition of code to your website. B.L. – (20:48)
Should we be selling Google+ differently than how we’re doing it now? Ray – (22:41)
It’s very difficult for the general population to grasp Google+. Marketers announced the failure of Google+ shortly after it was launched, as they did with ELLO. If you invest time, you’ll reap the benefits.
Who is Google+ Good for? What kind of brands would do well? – Ray(25:55)
B.L. – Brands are on Google+ who want to have contact with their customers such as H&M who do “try-ons” and fashion advice, as does Burberry. There’s Cadbury with millions of followers.
Scott – Small entrepreneurs who can expand their client base outside their geography.
Randy – Every brand can find a niche on this platform.
“When businesses join Google+ they are given prime placement on the right hand side of search results, complete with photos and user reviews.You can’t even buy this kind of placement , instead Google gives it away for free to entice businesses to join their network.”
Thanks for dropping by. I'm the Director of Digital Marketing for Image-24.com.
My background in business includes non-profit (performing arts), restaurants and Promotions.
Having moved on from my own strategic consulting company, I now write about what interests me. So in this blog, you may read about my thoughts on marketing, health issues and business culture.
You can follow me on Twitter @rayhiltz or @image24Call