Is Google Plus Still Relevant to Marketers

Post by Ray 2 years ago - Google Plus - 3 Comments

Google Plus relevant cat Whatever

 Is Google Plus Still in the Game?

The Ray2Go Show explored the ramifications of changes Google made to their “social layer” this week.

Given nearly everyone on the panel had invested a lot of time on Google Plus, it wasn’t a surprise that it cited a lively discussion.

Is there still a business case to be made for using Google+ as part of your marketing mix?

There is, especially if:

a. You already have a strong footprint on the platform with an engaged community

b. Your business is “local” in which case you have (or should have) a Google My Business page set up.


View the Video replay here:

Is Google Plus Still in the Game
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Have All Your Eggs Fallen out of the Google+ Basket?

Every day brings new social media platforms, new tools, and apps. But the hours remains the same. 

We have to make choices.

Which platforms will suit your strategy the best?

Which app will save you the most time?

When I joined the first wave of Google+ users, the platform seemed a “one-stop marketing shop”.

 – Great content publishing platform

– SEO advantages

– CRM via Circles

– Authenticity via authorship and “real names” policy

– Video chat and conferencing

– Superior image and video rendering

– Network building via Communities

– Frictionless collaboration via Google Drive and YouTube

“If you were on Google, you were on Google Plus.”


The look of the platform impressed me – ad-free, a clean layout, limitless post size and the best image rendering.

Add to that, hangout chats followed by Hangouts on Air.

I became a Google+ evangelist. One could even say, ambassador.

The in April 2014, the air was let out when the biggest enthusiast of all, Vic Gundotra left Google and the death rumours began.

Having invested so much into G+, it was hard not to take these endless negative articles personally and I often found myself defendingGoolge+.

Anyone who experienced a dysfunctional relationship may relate.

I realize I committed the most basic of mistakes – I put all my eggs in one basket.

And my eggs were falling through the holes left by the un-weaving of Google Plus.


Listen to the Soundcloud audio version here: 


I’m not alone.

Ryan Hanley revealed he’s redirecting his time into creating content on his own properties while dialling down time and energy spent on all social media platforms.

You can read about his journey on his post: How Perception Became Reality and I Had to Breakup with Google+

Last week, Stephan Hovnanian wrote that one of the reasons he’s giving up his very successful Community: Google+ for Small Business  is that G+ is rented space. 


There have been recent posts written by peers who followed a parallel journey on Google+ and are now distancing themselves from it.

I won’t leave Google entirely.

I’ve built a wonderful community of friends here and the stream is still the best for creating mixed media content.

There are SEO advantages, especially in “Private (personalized)” searches.  

You will show up in your network’s SERPS (with your image) on the search results of people who are actively engaged with you on Google+.


Watch the Post-Show Blab here.

Ray2Go Ep 4 Blab Card
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The Ray2Go show is a weekly panel show that explores the human side of marketing. 

We broadcast live every Tuesday at 12:15 PM ET on



Our Ray2Go Show Panel:

Jessica Dewell Ray2Go


Jessica Dewell – JessicaDewell.Com  Integrating the often conflicting viewpoints that arise between vision and implementation is one of Jessica’s specialties.

Business Evaluation & Strategy. Product / idea development – Consultant. Advisor. Speaker.

Find Jess on Twitter at: @jess_dewell 

Scott Scowcroft Ray2Go


Scott Scowcroft loves to edit and repackage videos into Golden Nuggets to improve reach, promotion and profit – It’s known as “The SCOTT Treatment.” Find Scott on Twitter at: @ScottScowcroft

“Each week Ray Hiltz expertly hosts a panel of four media professionals who could just as easily be nicknamed smarty, snappy, edgy and wise. Ray2Go, Ray”


B.L. Ochman Ray2Go

B.L. Ochman has been helping major brands incorporate new media into their marketing since 1996.

She writes for AdAge Digital Next and What’s Next Blog ( and is @whatsnext  on Twitter.

She’s also the best swing dancer on the panel.

“I look forward to Tuesday conversations with the Ray Bunch because they are incredibly smart and also always make me laugh.”


Randy Bowden Ray2Go

Randy Bowden is a marketing and branding guy.

He is co-principal partner of Bowden2Bowden LLC, a marketing & branding virtual consultancy firm. He’s a native Floridian, a Georgia transplant and a Southern enthusiast aged in bourbon.

You can find him on Twitter: @bowden2bowden


“The Ray2Go show manages to bring smart and passionate people to the table at the same time, which is such an amazing and rare combination. I am honored to be part of the crew and look forward to the banter exchange each week.”




About Ray Hiltz

Thanks for dropping by. I'm the Director of Digital Marketing for My background in business includes non-profit (performing arts), restaurants and Promotions. Having moved on from my own strategic consulting company, I now write about what interests me. So in this blog, you may read about my thoughts on marketing, health issues and business culture. You can follow me on Twitter @rayhiltz or @image24Call

3 Responses to “Is Google Plus Still Relevant to Marketers”

  1. Ray, thanks for saying this out loud. I’ve been afraid G+ has been a waste of time. I was an early and enthusiastic adopter of GoogleWave but after that became orphaned, I wasn’t too quick to fully embrace GooglePlus. Seems that was a good decision. I really wanted it to be ‘the next Facebook’ for business but without some changes, this doesn’t seem likely.

    • It’s unfortunate the “social experiment” failed. As I’ve said Ad nauseam, Google doesn’t do “social” or marketing, for that matter. I still am on the platform, just changed my strategy. O’m using Collections more and I still love the UI with it’s lack of ads and formatting flexibility. But that’s not enough to draw people. Thanks for stopping by.


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