He will be giving a content marketing workshop that will show us how we can Cut Through the Clutter to get our content noticed.
Content marketing and Influence is the blog buzz of the moment. You can’t open a page without tripping over these keywords.
Mark addressed these topics in his books, Return On Infuence, a look at the power of KLOUT, social scoring and influence marketing and Born to Blog(with Stanford A. Smith) that didn’t address content marketing specifically, but did show us how to create valuable content through blogging. (affiliate links)
Mark said that he wanted us to leave this workshop with knowing…
why we should do content marketing.
how to create content that resonates and ignites.
what the nuts and bolts are of using content as an inbound marketing strategy.
and the fundamentals of strategy development
I had the pleasure of doing this short interview with Mark just before he flew off to Japan.
After proclaiming his love for Montreal and jazz, we moved on to the subject of content marketing.
Here’s a summary. Watch the video for the complete interview. It’s less than 13 min. and I suck at transcribing.
Ray Hiltz is a Google Plus Specialist and Social Media Strategist helping small businesses establish their brands and build their communities on the social web.
A strong proponent for the power of collaborative communication and "humanized" digital networking, Ray writes about social media, social business and Google Plus.
His clients include hotels, restaurants, consulting firms, entrepreneurs, writers and individuals just trying to make sense of "social".
Ray is a popular speaker on Social Media, Social Business and Google+.