News and Views on Social Media, Google and SEO

Post by Ray 2 years ago - social media marketing Uncategorized - 0 Comments

Analogue Social Media DashboardMarketing, SEO and Google topics that caught my attention this week:

– What Exactly is a Social Media Consultant?

– Google News – Add a Tagline to Your Google+ Collection

– SEO –   Ways to Boost Local SEO

– Stuff You Should Read – How to Create Oscar-Worthy Content & Tips to get started with Social Media Marketing

– Video/App of the Week – Overview of Buzzsumo

 

What is a Social Media Consultant?

Listen on Soundcloud:

 

On our #RayBunch show of the season, we decided to have a look at a subject very near and dear to our hearts, “Social Media Consultant”.

On our #RayBunch show of the season, we decided to have a look at a subject very near and dear to our hearts, “Social Media Consultant”.

As you will see in the video and podcast replays below, there are many takeaways from the show that clears some of the confusion but many questions remain.

As B.L. says:

“There’s no longer such a thing as a social media, it’s all just media.”

A problem highlighted in the show was that most companies don’t know the complexities on online marketing.

Consequently, if they need help with their Facebook Page, SEM, SEO or Content, they’re most likely to do a search for a Social Media consultant. 

To be found, we need to label ourselves as such.

One of the more controversial moments in the show was when Scott Scowcroft suggested that the majority of consultants chose that career because they didn’t have anything else to do.

He was referring to the huge job losses during the financial crisis that forced many to make their own work – as he did.. This was his experience.

 

Watch on YouTube:

The #RayBunch TakeOut Ep. 84

At the end of each #RayBunch show, we leave you with our Takeout – we share links to resources that offer the opportunity to dig deeper into our topic.

Ray: Social Media Consultants, Experts & Gurus – Oh My! 

Social media gurus oh my

 

Scott: Take-Out #1: Should you become a marketing consultant? Quiz  Take-Out #2:  Are Your Ready to be a Consultant?

Scott RB 84 Takeout small

 

B.L.:  All Media is Social

All Media is Social

 

For more details about our discussion check out my blog post: What is a Social Media Consultant?

Google News:

Add a Tagline to Your Google+ Collection

POSTED BY LEE JARRATT

Tagline Google Collection

A much-requested feature for Google+ Collections is rolling out – The ability to add a brief description to your collections.

Sometimes a title and cover photo isn’t enough to express what your collection will offer, which is why this is a welcome update to Google+ Collections.

Adding a tagline to a collection is optional, but most will probably want to take advantage of the new feature as it may help sway the minds of potential followers.

Adding a tagline to a collection is optional, but most will probably want to take advantage of the new feature as it may help sway the minds of potential followers.

As for the length of the tagline, there’s enough space for you to add a brief sentence.  

Keep it short and snappy (80 characters is the limit).

Keep it short and snappy (80 characters is the limit).

 

SEO News

7 Ways to Boost Local SEO

by Robin Strohmaier

Boost local SEO

I imagine Robin referred to these as secrets in the original title because so few small businesses are aware of them.

If you have a local business, especially if you have a “brick and mortar” shop, I recommend that you create a Google My Business Page and verify your site asap.

#1: Claim and Verify Your Local Listing

#2: Optimize Your Local Listing

#3: Be Sure Your NAP (name, address, phone number) is Consistent

#4: Optimize Your Website with Local Intent

#5: Online Reviews

#6: Blogging

#7: Social Media

 

Why is Local SEO is Important?

  1. 4 in 5 consumers use search engines to find local information.
  2. 50% of consumers who conducted a local search on their smart phone visited a store within a day, and 34% who searched on computer/tablet did the same.

Read the full article to unveil the “secret” details.

 

Stuff You Should Read

How to Create Oscar-Worthy Content Marketing

by Lee Odden for TopRank Online Marketing

Ann Handley

In this interview, Ann Handley of MarketingProfs tells us of three things that got her to being _the most influential woman in social media (Forbes).

“Remember: No one has to read this.” Be reader-centric. “Nothing is about you!”

“My mission is always to make the complicated way simpler.”

“Deliver.”

This post is a treasure of great quotes and tips. Ann also lists her

Ann also lists her favourite examples of B2B and B2C brands who create great content marketing.

 

17 Tips for Getting Started with Social Media Marketing

by Martin Jones

Getting Started on Social MEdia Marketing

One of the points made during our show last week about Social Media Consultants is the disparity between what we know about social media and what businesses, especially small ones, know.

As Anne Handley says in the previous article:

“What’s ordinary to you isn’t often ordinary to others.”

It’s important to put yourself in your clients shoes and not assume what you take as common knowledge is…well, common.

Martin Jones at coxblue.com is excellent at providing guides that leave nothing out. This article is no exception.

The post is a social media marketing for beginners. Even if you’ve been at it for a while, it’s always a good idea to go back to basics to refresh and see your work through

Even if you’ve been at it for a while, it’s always a good idea to go back to basics to refresh and see your work through less experienced eyes.

Here’s a selection of steps to follow.

(Read the full guide for more steps and details.)

Start with your basic objectives

“It’s best to begin with your goals in mind, so you can constantly keep one eye on your progress.”

Start small, and be selective

“Choose one or two sites to start – the ones that make the most sense for your business.”

Come up with a memorable handle

When it comes to your social presence, you’ll want to create a handle that people will recognize across all of your social brands.”

Build a social media team

“Once your social presence begins to scale, you won’t be able to handle every aspect yourself…build a “dream team” of people who all bring different strengths to the table.”

The article also has many useful links to apps and resource sites.

 

Video of the week

Overview of Buzzsumo

I usually feature a HOA here, but I wanted to leave you with an overview of an app I’ve grown very fond of: BuzzSumo

I recently upgraded to the pro version and I highly recommend it to anyone who curates content, tracks influencers and trends or just needs blogging ideas.

 

That’s it for this week.

As mentioned, the #RayBunch is on hiatus but I will be posting “best of’s” throughout the next few weeks.

You can view past shows on my YouTube Channel or the audio podcast on Soundcloud.

And can subscribe to this weekly newsletter here.

About Ray Hiltz

Thanks for dropping by. I'm the Director of Digital Marketing for Image-24.com. My background in business includes non-profit (performing arts), restaurants and Promotions. Having moved on from my own strategic consulting company, I now write about what interests me. So in this blog, you may read about my thoughts on marketing, health issues and business culture. You can follow me on Twitter @rayhiltz or @image24Call

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