Ray2Go – Marketing, Google and SEO News and Views
Google, SEO and Marketing posts that grabbed my attention this week:
– Was that supposed to be funny? – Online miscommunication.
– Google News – Update on the Community profile photo size / action on “revenge porn.” / Obsession with Failure
– SEO – Using Colour Psychology to Improve Website /
– Stuff You Should Read – SMBs Divided On The Effectiveness Of Google My Business / Social Sharing: Reduce Rants When You Actually Read
– Video/App of the Week – Why Do You Need to Humanize Your Business?
Was That Supposed to be Funny?
Listen on Soundcloud:
Have you ever had people misinterpreting what you wrote online – be it an email message or post??
My earlier blog post, Are People Misinterpreting Your Posts? was a follow-up to our #RayBunch show in which we discussed the perils of online communication.
Without hearing or seeing the person on the other end, it’s hard to know whether that short quip is meant as a dismissal, sarcasm or “I’m in a rush. Get back to your later.”
Consequently, we’ve had to come up with new syntax, symbols and etiquette to reduce the chance that our reply doesn’t result in a quick end to a relationship.
“Without the benefit of vocal inflections or physical gestures, it can be tough to tell e-sarcastic from e-serious, or e-cold from e-formal, or e-busy from e-angry. Emoticons and exclamation points only do so much.” – Eric Jaffe
Sarcasm, in particular, is a difficult sentiment to communicate online with any precision.
~ Randy Bowden
I recommend you read the post for some helpful recommendations to get your message delivered clearly.
Here’s a few:
English is not everyone’s first language.
An English as a second, third or fourth language person tends to read the text literally.
Give a dang about slang.
Slang words tend to be localized. If you’re writing to a wide audience, best to use a universal style.
All writing is subject to interpretation.
1. Use humour as a buffer.
2. Think before you hit that “enter” key.
3. Make sure you re-read it.
Email protection – Pause before you hit “send”.
Recommend GmailUnsend. Now available to all.
Use acronyms them with care.
Not everyone is part of the “in crowd”. Always spell out the words in full before typing the abbreviation.
Like most professions, Social Media Marketers have their list of acronyms they love to show off. Here’s a handy quiz to see how you rate in social media acronym literacy: The Ultimate List of Social Media Acronyms and Abbreviations. (I got 60%)
The #RayBunch is on hiatus for the summer.
However, we’re rebroadcasting our most popular shows throughout July and August to allow you to catch up with shows you missed.
Some of us will be in the audience with you so we can all heckle the host together. 🙂
Next Tuesday, we’re broadcasting: “Was That Supposed to be Funny” on Tuesday at the usual time of 12:15 PM ET.
Watch on YouTube:
Update on the Community profile photo size:
With the popularity of Google+ Collections, I wonder if the growth of and participation Communities will diminish.
One of the reasons Communities were so popular was that they allowed people to gather under a single interest. Collections now do this without having to deal with community politics and management.
Anyone notice a difference?
If you manage a Community, note that the Profile photo dimensions have changed.
Video – Three Google Docs Formatting Tips
A lot of educational institutions have made the move to Google Apps. If you are new to Google Docs, here’s three basic formatting tips to get you started from Richard Byrne of Free Technology for Teachers.
Google Will Allow People To Block “Revenge Porn” From Search Results
from Danny Sullivan:
“Google has announced that in the coming weeks, it will launch a system allowing people to request nude and explicit images of themselves posted without consent from appearing in Google’s search results.”
“Our philosophy has always been that Search should reflect the whole web. But revenge porn images are intensely personal and emotionally damaging, and serve only to degrade the victims—predominantly women. So going forward, we’ll honor requests from people to remove nude or sexually explicit images shared without their consent from Google Search results.”
Last Week Tonight with John Oliver: Online Harassment (HBO)
Case study of how colour psychology improved a website.
This article from Moz has as much to do with the optimizing Calls To Action (CTAs) and split-testing as it does looking into the effect of colour choice on website conversion.
As the article is a case-study, there’re screen shots of various tests as well as a summary of finding.
In terms of colour effectiveness, here are a few takeaways:
Rethinking colors and design
- A simple colour change can have a greater impact on conversion rates than bigger design changes
- If buttons have different colours, chances are they have different conversion rates, even when both contain the same CTA text
- Keep experiments congruent to ensure an easy to digest data sheet at the
SMBs Divided On The Effectiveness Of Google My Business
Myles Anderson casts a spotlight on some of the results from the BrightLocal’s 2014 Internet Marketing Survey
Besides Small Business’s (SMBs) thoughts on the effectiveness of Google My Business (aka, Google Places, Google+ Local), he also reports their feelings about internet marketing in general.
As far as Google+ Local/Google My Business:
64% of Cleaning businesses have a positive sentiment about Google +Local and Google My Business (GMB).
61% Medical businesses have a positive sentiment.
60% of Marketing and Web Design businesses have a positive sentiment.
31% of Insurance businesses have a negative sentiment about Google +Local and Google My Business.
29% of Real Estate businesses have a negative sentiment.
Not surprisingly, many SMBs found Google My Business confusing. Anyone that’s spent time on Google+ can relate.
I was surprised that Insurance and Real Estate were on the negative side of the ledger. These are two industries that rely heavily on personal trust and reputation.
Stuff You Should Read
Social Sharing: Reduce Rants When You Actually Read
The lesson here from pal, Mallie Hart is: Read before you share someone’s post.
There is such a rush to get content out there (wherever that might be) that many of us share posts we see in our streams without opening the article.
Usually, this is based on author familiarity, headings or a cute accompanying image.
Mallie gives examples of what could happen and how to avoid having a random share explode in your face.
Google’s obsession with “failure”
from Iko via The Verge
Now talk about “link bait”!
In fact, this turned out to be a very interesting read because it’s not what you think.
It’s not that Google IS a failure, it’s that Google “embraces” failure.
It’s their business model.
“Google loves failure. In fact, it seems they’ve designed or evolved their culture, practices, projects and business models around failure.”
This also includes an interesting point about defining success by profits.
Video of the week
Why you need to humanize your business
I’m featuring this video from Stone Temple Consultants this week that stars the SEO “Abbott & Costello” – Mark Traphagen and Eric Enge.
This video is as much fun for the bad acting (sorry guys) as for the quality of the message:
That’s it for this week.
As mentioned, the #RayBunch is on hiatus but I will be posting “best of’s” throughout the next few weeks.
You can view past shows on my YouTube Channel or the audio podcast on Soundcloud.
And can subscribe to this weekly newsletter here.
Thanks for dropping by. I'm the Director of Digital Marketing for Image-24.com.
My background in business includes non-profit (performing arts), restaurants and Promotions.
Having moved on from my own strategic consulting company, I now write about what interests me. So in this blog, you may read about my thoughts on marketing, health issues and business culture.
You can follow me on Twitter @rayhiltz or @image24Call