As Wesley points out in this article, smaller local businesses have a unique competitive advantage over larger brands.
He lists five ways to leverage that advantage:
Highlight What Consumers Value About Local Businesses
Consumers value local businesses for quality. They overwhelmingly chose local businesses over national chains for providing personalized service, delivering quality work, treating customers fairly and being reliable in delivering a product or service as promised…
Ask Customers To Provide Positive Reviews
More than 75% of customers say online reviews are important to their evaluation of a local business, with 40% expecting to see reviews and 36% believing it sets a local business apart from its competitors.
What is most surprising is that almost 90% of consumers would leave a review if asked, yet only 7% have been asked…
Update Websites In Both Form & Content
Local Search Association (LSA) research shows that 50% of consumers state they are extremely likely to look at business websites when searching for a local business. This is the second highest source behind search engines. 67% of consumers want improvements or mobile-optimized sites from those businesses…
Use Offers & Deals To Compete On Price
The one big advantage national brands have is scale, which helps them offer lower prices. Yet it would seem that if prices were comparable, customers would choose what they believe to be higher quality local businesses…
The solution may be to use offers and discounts. A whopping 88% of consumers in the Yodle survey want special offers for returning customers, with 57% saying it sets the business apart, and 31% saying it is expected.
Email Customers To Keep The Business Top Of Mind
Another area of opportunity that local businesses aren’t taking full advantage of is communicating with existing customers. Good communication with existing customers can stand in for brand reputation and management…
What Are Long Tail Keywords And How Do I Use Them?
Brooke Hazelgrove answers basic questions about long tail keywords that are especially useful for small businesses.
For a smaller business, the use of long tail keywords is a must to rank well with search engines.
Buyers are far more likely to search for you based on your profession than on your business name, and the best way to capture those buyers is to understand and work with the way they search.
Additionally, a smaller business is much more likely to rank well for a geographical area rather than a blanket search, making local search a factor worth taking advantage of.
This is a great resource for people new to content creation who want to know more about how to get the best SEO results they can.
Stop Vertical Video Syndrome!
YouTube Offers a Solution to the Vertical Video Problem.
First on Android and now on iOS, a recent update to the YouTube app will detect vertical videos and automatically expand them to fill the phones screen.
Google reported that the average length of a YouTube watch session on mobile is 40 minutes, up 50% from last year.
Facebook, Twitter followers a multi-million-dollar business
It seems we’ve been talking about “fake followers” forever, well since the advent of social media and Facebook “likes”.
I don’t know any social media marketer who condones the practice yet it persists because businesses see inflated follower numbers as “social proof”.
‘The businesses buy the Facebook likes because they’re afraid that when people go to their Facebook page and they only see 12 or 15 likes, they’re going to lose potential customers.’– Spokesman for WeSellLikes.com
The fake click market generated another business – auditors.
Robert Waller, the founder of London-based Status People, helps clients block fakes.
“We have had a lot of people who have bought fake accounts, realized it’s a stupid idea and they’re looking for ways to get rid of them,” he said.
Do you have clients who ask to buy followers and likes?
8 Ways to Get More Social Shares Without Annoying Readers
Thanks for dropping by. I'm the Director of Digital Marketing for Image-24.com.
My background in business includes non-profit (performing arts), restaurants and Promotions.
Having moved on from my own strategic consulting company, I now write about what interests me. So in this blog, you may read about my thoughts on marketing, health issues and business culture.
You can follow me on Twitter @rayhiltz or @image24Call