Ray2Go – More Google Plus Fuss and Other Marketing News This Week

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Google Plus Groundhog day - Ray2Go Marketng Newsletter

Marketing moments that got my attention this week:

Google News

The latest fuss about Google Plus

Other Google stuff:

Google To Shut Down Unverified Google My Business Listings

Google Maps: Your Timeline: Revisiting the world that you’ve explored

SEO –  

Googlebot CSS and JS Block Warning – Checks and Fixes


Unhitching from Google+ – Keeping the conversation going

Content Marketing

What To Do When Content Marketing Fails To Improve SEO Performance

Google Broadcasts –

Are You An Expert? – RayBunch Summer ReRun

Beyond Social Media Show # 105


Google News

Google Plus icon


Google+ removes its social spine.

If you’re reading this, you heard about the big changes happening with Google+.

As expected, it spawned another flood of media headlines screaming that Google Plus is dead. 

Here’s  what Bradley Horowitz, Google VP in charge of Photos, Streams and  Shares posted this week:


“We’re going to continue focusing Google+ on helping users connect around the interest they love…and retire it as the mechanism by which people share and engage within other Google products.”


The end of the “social layer” and Google+ being “Google”.

“We want to formally retire the notion that a Google+ membership is required for anything at Google… other than using Google+ itself.”

Google hasn’t killed Google+ it just put  “Baby in the corner”.

or as Martin Beck says:

“No, Google+ isn’t dead. It’s just killing off its most annoying feature.”


Google Plus was a bold experiment – too bold and complicated for too many.

Bradley Horowitz:

“Four years ago when we conceived of the “Google+ Project”, we made it clear that our goals were always two-fold: Google+ aspired to be both a “platform layer that unified Google’s sharing models”, and a product / stream / app in its own right….

This was a well-intentioned goal, but as realized it led to some product experiences that users sometimes found confusing.”

“We decided it’s time to fix this, not only in YouTube, but across a user’s entire experience at Google.

We want to formally retire the notion that a Google+ membership is required for anything at Google… other than using Google+ itself.”


It was a great experiment that ultimately didn’t work. Forcing people to use Google+ was a mistake that caused a backlash that never let up. 

The concept of a “social layer” only confused people, so Google is pulling back the layer and putting “Bunny” in the corner.

The bells are ringing, and the people are singing in YouTubeville. (Why YouTube Will Be Better Off Without Google Plus)

Mike Allton makes a lot of good points in his opinion piece on the subject: What Is Going On With Google Plus? 


It’s all about apps.

Hangouts, Photos, Maps and now YouTube and Google+ are stand alone apps.

This move makes sense. People can focus on one platform without having to navigate inside Google+.

It also increases Google’s presence in app stores and increases their chances of bringing in new users.

How will this affect you – the Google+ Stream user?

Not much, really.

If you’ve been on the platform for awhile and are getting good engagement, then you shouldn’t notice much change. 

Google+ still has the advantages of being free of ad distractions and is the best social platform for creating posts (formatting, image rendering) and making new friends around your shared passions.

What changes from this point on is our Google+ account only unlocks the Google+. Your Google account will be the key to all other Google products.


Google+ has lost the “social graph” battle to Facebook.

But the interest graph game is still on. Gathering people around common interests, is a reason the Pinterest like “Collections” was rolled out.


Gideon Rosenblatt believes Pinterest could be the next targeted competitor: Pinterest as Google+’s New Target

“Connecting people around “interests they love” is another way of saying connecting people through an “interest graph…

The battle for the social graph is pretty much over, and Facebook clearly won. Google’s new strategy is a clear acknowledgment of this and an indication that it sees the battle for the interest graph as: a) important and b) far from decided.”


Read his post to understand why the interest graph is so important and how it relates to the Google Knowledge Graph.


Mike Elgin cuts to the chase and makes several excellent points in his post: Google+ Is Alive and Well Despite Persistent Media Reports

“So Google says they have no plans to phase out Google+ and that it’s doing well.

That information comes directly from the two people with the best information. 

The echo chamber tech press, on the other hand, insists in saying Google+ is being killed. Their information comes from nowhere. They made it up.”



Other Google News

Google My Business

Google To Shut Down Unverified Google My Business Listings



Google Plus Local


On July 28th, Google began shutting down those GMB (Google My Business)–associated Google+ pages that have not been associated with user accounts and are also not verified.

Google recommends you…

1. Verify your listings if you wish to retain your Google My Business page. Information on how to do this can be found here. GMB Verify

2. If you decide later that you would like to have a Google My Business page, create a new page and verify the listing.  


Google Maps

Google Maps – Your Timeline: Revisiting the world that you’ve explored

Google Maps timeline


Google Maps adds Your Timeline view, showing where you’ve been on any given day.

(from Google blog)

We’re gradually rolling out Your Timeline, a useful way to remember and view the places you’ve been on a given day, month or year.

Your Timeline allows you to visualize your real-world routines, easily see the trips you’ve taken and get a glimpse of the places where you spend your time.

And if you use Google Photos, we’ll show the photos you took when viewing a specific day, to help resurface your memories.

Here a timeline map of our road trip earlier this month. As you can see, it includes you took on any specific day.

You can see where we took a day trip to Prince Edward Island and the photos we took along the way.

Ray road trip timeline



Googlebot CSS and JS Block Warning – Checks and Fixes




I noticed this week when checking in on my Google Search Console (formerly Google Webmaster Tools), the following warning:


Googlebot error

Evidently, many others have also have received this message.

I checked my Yoast SEO PlugIn then checked my robots.txt.

Yoast has a guide on how to edit your robots.txt through Yoast SEO. There were a few other items blocking my page from rendering quickly. 

I discovered this by reading MaAnna Stephenson of BlogAid‘s article: Googlebot CSS and JS Block Warning – Checks and Fixes

In it, she provides directions for testing and fixing various factors that may affect our site’s “Google crawl ability”.


Video – YouTube

What does the change mean for YouTube?

As these changes continue to roll out, you will no longer require a Google+ profile when you want to upload, comment or create a channel.

According to YouTube, they promise to Keep the conversation going.

“…conversations should be simpler and easier to have on YouTube, and we’ve been working on that. With today’s announcement from Google+, you’ll see more changes.

The comments you make on YouTube will now appear only on YouTube, not also on Google+. And vice-versa. This starts rolling out today. (July 27)

Creators told us they liked the moderation options on their channels, like reviewing comments before they’re posted, blocking certain words, or auto-approving comments from certain fans.

All this stays.”

If you want to make the split from G+, you’ll have to take specific actions to remove G+ from your YouTube account.

Do NOT do it right now or you’ll delete your YouTube Channel!


Content Marketing

Content marketing SEO

What To Do When Content Marketing Fails To Improve SEO Performance 

by Derek Edmond for SearchEngineLand.com

Derek Edmond shows us how to assess the SEO impact our Content Marketing strategy is having.

Content marketing is an essential part of good SEO, like digital marketing as a whole, its effectiveness depends on how well it is integrated with other online marketing strategies and tools.

David takes us through metrics we should be using as well as tools (such as Twitter Counter and BuzzSumo) to measure social media relevance and methods to check backlink profiles.


Featured Hangout Broadcasts (HOAs) 

We continued with the #RayBunch Summer Rerun series this week with the rebroadcast of: Are You An Expert?

Are you an expert

Watch the broadcast here:


…or read the Blog post: Do You Call Yourself an Expert?


Featured HOA:

Beyond Social Media Show 105

I had a lot of fun co-hosting the Beyond Social Media Show, Ep. #105 last weekend.

B.L. Ochman and I enjoyed a great discussion that covered a lot of ground in 30 minutes:

Co-host B.L. Ochman & guest host Ray Hiltz discussed Facebook’s piracy problem; Twitter backgrounds; the Huffington Post’s reclassifying Donald Trump coverage; Google+ shuttering inactive local pages; ordering Domino’s pizza with emojis; landlords lurking on tenant’s social media accounts; YouTube viewing time; plus great new apps and important stats and a lot of stuff in between.

Watch the video here:

Read more on the blog: Donald Trump Entertains Huffington Post & Facebook Freebooting


That’s it for this week. 

Thank you for sharing your time with me.

Let me know if there’s anything you’d like to see included here.

if you have a question or want to reach out to me privately, here’s my email: ray@rayhiltz.com.

You can view past shows on my YouTube Channel or the audio podcast on Soundcloud.

And can subscribe to this weekly newsletter here.


About Ray Hiltz

Thanks for dropping by. I'm the Director of Digital Marketing for Image-24.com. My background in business includes non-profit (performing arts), restaurants and Promotions. Having moved on from my own strategic consulting company, I now write about what interests me. So in this blog, you may read about my thoughts on marketing, health issues and business culture. You can follow me on Twitter @rayhiltz or @image24Call

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