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New Google Plus of Classic

Google Plus is New. Is it improved? – Ray2Go Ep. 12

Do you prefer the classic Google+ or the new Google+?
Seems a pointless question since we won’t have access to the classic Google+ for very long.

For the last #Ray2Go show of 2015, B.L. Ochman, Randy BowdenJessica Dewell, Scott Scowcroft and I will reflect on the biggest news on Google+ of the year – the New Google+.

As head of Google Streams, Bradley Horowitz said:

“We ripped it (Google+) down and built it back up.” 

Will the change to Google+ affect your marketing strategy for 2016? 


I’ve built strong relationships so I won’t leave completely, but if I continue to produce live-streaming videos and interact with my “circles”, it will be more challenging.

Google never has gotten “social” so this may work out better for them.

Just not sure if the non-tech guy on the street cares whether Google gets better personal data so it can continue to pursue its semantic web and Artificial Intelligence goals.

I’ll give it time before I make a final decision.

It still is in beta and Google is actively seeking out feedback.

Product Director at Google, Luke Wroblewski notes that the team is:

“…trying to support advanced user features but working to find the right place for them.”


The Ray2Go Post-Show BLAB

1:00 PM ET

The Ray2Go show features a weekly panel discussion exploring the human side of digital marketing. 

We broadcast live every Tuesday at 12:15 PM ET right here.

Join our resident panel of experts, B.L. Ochman Jessica Dewell Randy Bowden Scott Scowcroft and I this Tuesday at 12:15 PM ET.

at rayhiltz.com/ray2go.

And be sure to join us for the post-show Blab



Introducing our Ray2Go Panel:

Jessica Dewell Ray2Go


Jessica Dewell – JessicaDewell.Com  Integrating the often conflicting viewpoints that arise between vision and implementation is one of Jessica’s specialties.

Business Evaluation & Strategy. Product / idea development – Consultant. Advisor. Speaker.

Find Jess on Twitter at: @jess_dewell 

Scott Scowcroft Ray2Go


Scott Scowcroft loves to edit and repackage videos into Golden Nuggets to improve reach, promotion and profit – It’s known as “The SCOTT Treatment.” 

“Each week Ray Hiltz expertly hosts a panel of four media professionals who could just as easily be nicknamed smarty, snappy, edgy and wise. Ray2Go, Ray”

Find Scott on Twiter at: @ScottScowcroft


B.L. Ochman Ray2Go

B.L. Ochman has been helping major brands incorporate new media into their marketing since 1996.

She writes for AdAge Digital Next and What’s Next Blog (whatsnextblog.com) and is @whatsnext  on Twitter.

She also is a pretty good swing dancer.

“I look forward to Tuesday conversations with the Ray Bunch because they are incredibly smart and also always make me laugh.”

Randy Bowden Ray2Go

Randy Bowden is a marketing and branding guy.

He is co-principal partner of Bowden2Bowden LLC, a marketing & branding virtual consultancy firm. He’s a native Floridian, a Georgia transplant and a Southern enthusiast aged in bourbon.

You can find him on Twitter: @bowden2bowden

“The Ray2Go show manages to bring smart and passionate people to the table at the same time, which is such an amazing and rare combination.

I am honored to be part of the crew and look forward to the banter exchange each week.”



Our Past Ray2Go Shows:


Do You ‘Patreonize‘ Your Favorite Blogger? – Ray2Go Ep 11




What Role Does Empathy Play in Marketing? – Ray2Go Ep 10 



Do You Give Advice Away for Free? – Ray2Go Ep. 9

Give it away for free


Why We Need to Connect Emotionally With Our Clients – Ray2Go Ep. 8

Emotional connections


Is There Ageism in Digital Marketing? – Ray2Go Show Ep. 7

Ageism Marketing


Be an Expert or Go Home – Ray2Go Show Ep. 6

Ray2Go Ep. 6 Expert


Can being a trailblazer get you burnt? – Ray2Go Show Ep. 5

Ray2Go Trailblazer

Is Google+ Still in the Game? – Ray2Go Show Ep 4

Google plus still in game small


Is Failure All It’s Cracked Up To Be? – Ray2Go Show Ep 3

Failure - Ray2Go

Is Social Selling Creepy? – Ray2Go Show Ep. 2

Social Selling

Why Do Brands Need to be Human – Ray2Go Ep 1 – 

Being Human



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