For a period, “content is king”, then the buzzword is “relationships”, then “engagement”. Sometimes I get the feeling we’re all reaching out in the dark trying to find our way through this social technology maze.
Not everything is a trend. A word shouldn’t be dismissed because it’s over and misused.
Compelling content, loyal relationships and personal engagement never go out of style.
Just as “authenticity” is timeless (another buzzword), so is human to human marketing whether it’s digital or real.
Whatever the medium you use, keep your eye on the message.
This week’s marketing roundup:
– Never Run Out of Blog Post Ideas Again: 25 Resources for Content Marketers
Business: Company Culture
– Developing The Right Company Culture
Social Media: Facebook
– How To Update Your New Mobile Facebook Profile / Facebook Introduces Reactions
– Email Newsletters vs. Content Notifications: A Head-to-Head Comparison
Video Live-Streaming: Blab
– Blab Lovers: Here’s What to Do After Your Blab.im Session?
– Here’s How Digital Competency Defines Marketing Success
– Is Google Plus Still Relevant to Marketers? Ray2Go Show Ep. 4
The importance of having the “right” company culture has been discussed many times on the RayBunch and Ray2Go shows.
When examining why businesses fail with their social media marketing, not having a “social” culture lead by a company head was cited as the biggest reason.
It’s not surprising that Hessie Jones mentions the ability to enable and nurture change as her first point in her post that traces her own experience.
Change can only work in a trusting environment because change is uncomfortable.
You will fail at times. You will make mistakes.
But if all the stakeholders feel invested in the company, it will be easier to move on from it.
“Being a leader doesn’t mean you know everything. I don’t have all the answers and I don’t pretend I do. What I do know is that what we’ve built today is the work of a collective team that believes in the goals of the company.”
To use the feature, you long-press the like button until the six reactions pop up, and you choose one from there. Posts now show reaction counts alongside the number of comments — 10 “likes”, four “wows”, two “hahas”, and so on.
Long gone are the days when “literacy” referred only to the ability to read and write.
To navigate this post-industrial, silicon era, we need to be digitally literate.
We need to achieve a level of technical competence that will enable us to tap into the online tools that connect us to family and business.
Lee Traupel of the Linked Media Group gives us several solid reasons why our businesses must be digitally competent and how to achieve that.
Here is a sampling of the Critical Issues to Ensure Digital Competency for you Company.
1. Web analytics is one of the best analysis tools to understand whether your content is driving engagement.
2. Put money in assets you control and own: your brand is renting on social media: all have their idiosyncrasies, demanding technical expertise and they are built to deliver ROI to investors or public markets.
3. Strip down to get heard: logos, taglines, et al. are somewhat passé. Today’s social drenched consumers don’t pay attention to many of these details. Get to market and forget the snazzy “marketing best practices” rules of the road.
4. Reaching your targeted consumer’s home screen is the new SEO: snackable mobile focused content, native apps like Instagram, mobile push notifications, and even short form email.
Thanks for dropping by. I'm the Director of Digital Marketing for Image-24.com.
My background in business includes non-profit (performing arts), restaurants and Promotions.
Having moved on from my own strategic consulting company, I now write about what interests me. So in this blog, you may read about my thoughts on marketing, health issues and business culture.
You can follow me on Twitter @rayhiltz or @image24Call