Rays Marketing Roundup |Content, SEO, Google, Social

Post by Ray 2 years ago - social media marketing - 5 Comments

Wisdom not measured by age

I’ve had a few people ask me why I bother to publish a weekly marketing roundup when there are so many out there?

There’s a lot of content flooding our social media streams and little time to consume it.

Curation is more important than ever.

While the majority of the post I share are current, my reason for sharing them is:

a. I find them informative, challenging and useful

b. I think you will as well.

My choices reflect my interests blended with what I believe you’ll find helpful given our “sharing” history.

Curated content reflect as much personality as own if it comes from a creative space.

This is something I learned fairly recently.

Which brings me to another reason I enjoy publishing this roundup – I never stop learning. 

Tip: I use Evernote to bookmark articles and Buzzsumo and Google Alerts to find them.


This week’s marketing roundup:

Content Marketing – Content Distribution Checklist for Maximizing Reach, Traffic, and Shares to Your Content

Marketing – How to Build a Magnetic Brand

SEO –  Help! I’m Stuck on Page 2 of Google Search Results!

Google Docs – 15 Google Doc Features You Didn’t Know Existed (But Totally Should)

Google Authorship – Will Google Bring Back Google Authorship? 

Social Media – Twitter to Expand 140 Character Limit

Video Live Streaming – Simple Live Press WordPress Plugin

A Review of Simple Live Press, a WordPress Plugin for Blab

Simple Live Press ver.1 Tour


Content Marketing

Content Distribution Checklist for Maximizing Reach, Traffic, and Shares to Your Content

9 ways to bring more traffic to every blog post

Content distribution checklist
By Jeffrey Kranz

Not only is Buffer an outstanding social media post and scheduling app but they do content exceptionally well.

Anyone who writes knows that it’s a lot of work that doesn’t end when you hit the publish button.

Don’t hide your light under a bushel.

Follow these nine steps and give your content and your hard work the recognition it deserves.

There are a couple new ones here for me:

1 Use your blog post to answer questions on Quora and Reddit.  

I’ve abandoned Quora for a while, which gives me an excuse to revisit it. It’s an excellent platform on which to build your reputation as an expert.

2 Buffer six updates to Twitter.

I know this works but for some reason I always hesitate to schedule the same twitter multiple times even when it’s been proven to work.



How to Build a Magnetic Brand

 How to Build a Magnetic Brand

by Martin Shervington for Convince and Convert

Wouldn’t we like to have a brand so memorable that when someone sees something seemingly unrelated, our name comes to mind.

In the case of Martin, that could be seeing a cow and thinking it should be purple (Seth Godin) or encountering “haters” and wanting to run over and give them a hug. (Jay Baer)

Martin shows us how to stay “top of mind” in this article using his “We Dig” project as well as others.

The first step in creating brand “triggers” is finding who you want to receive your message.

He suggests creating Twitter Lists and Google+ Circles of these people.

Check out the post for more insight into how to attract people to your brand.



Help! I’m Stuck on Page 2 of Google Search Results!

I’m Stuck on Page 2 of Google Search Results!
by Steve Toth

“According to Search Engine Watch, 92% of search traffic comes from page 1.”

Steve Toth gives us seven tips for moving on up to page one.

1 Analyze your Competition for the Keyword

2 Analyze your Competitors on the First Page

3 Analyze the On-Page Factors of Competitors and Compare with your Site.

4 Make Changes to your Content

5 Give Value to the Visitors

6 Strengthen the Internal Links in your Website

7 Use the Moz Keyword Difficulty and SERP Analysis Tool

Read the full article for details.


Google Docs

15 Google Doc Features You Didn’t Know Existed (But Totally Should)

15 Google Doc Features You Didn't Know Existed (But Totally Should)

Do you use Google Docs?

I use it for all my drafts – including the one for this roundup.

Like most productivity products (think Microsoft Word) we tend to use a fraction of the features available.

The same goes for Google Docs, which is much simpler than Word.

Check out these features listed here and see if any can help improve your Google Docs experience.

I’ll be making more use of the Suggesting Mode and Comments.
I tried voice typing, and it works very well.


Google Authorship

Will Google Bring Back Google Authorship?

Will Google Bring Back Google Authorship?

By: Mark Traphagen

For those of you who have been on Google Plus for a while, you’ll remember Mark Traphagen as the Google Authorship expert.

His Authorship and Author Rank Community has nearly 30,000 members and is still very active.

There was a buzz in the Authorship circles recently when Google Webmaster Trends analyst Gary Illyes said that he

recommended webmasters not remove the rel=author tag from their site content.”

Did this mean Google Authorship with its SERPS full of rich snippets and profile photos was making a return?

Mark takes us through some history of Google Authorship before giving his opinion as to whether Google will bring back Authorship.

He also responds to the question about whether

  • there’s a future for author authority in search.
  • What that might look like and
  • How to prepare for it.

The last section is worth the read even if you don’t give a crap about Google Authorship.


Social Media – Twitter

Twitter to Expand 140 Character Limit

Twitter to Expand 140 Character Limit

by Susan Gilbert

Is Twitter still Twitter if you can post more the 140 characters?

One of the things I like about Twitter is that it forces me to be succinct.

Do we need another platform that allows for sloppy prose?

Susan sites Twitter’s beginnings when original co-founder and current  CEO, Jack Dorsey wanted to use his SMS driven cell phone to communicate with a small group.

SMS was limited to 160 characters. (Twitter reserved 20 for URLs.)

Twitter now allows for longer Direct Messages DMs.

Evidently, the expanded character limit would no longer be counting the links and user-names in the character count.


What do you think of the Twitter changes?


Video Live Streaming

Simple Live Press WordPress Plugin for BLAB

Simple Live Press WordPress Plugin for BLAB

I first heard of the Simple Live Press plugin when MaAnna Stephenson mentioned it on our post-show Blab a couple weeks ago.

MaAnna runs BlogAid and is a WordPress whiz.

She’s a powerful evangelist for Blab, who experiments with and pushes the boundaries of its technology.

One of the new features of Blab is the ability to embed it on your site. I did this last week, and it worked well.

Blab’s popularity is attracting third-party attention like Hani Mourra, who is a video marketing specialist and WordPress Plugin designer.

He already has a popular Podcast Plugin.

Christian Karasiewicz of Social Snacks gives a simple description of the Simple Live Press plugin.

What does it do?

  • Automatically publishes your Blab replays directly to your WordPress site.
  • Displays Blab viewers and Comments (don’t currently see on embed or replay)
  • Allows readers to listen to the audio version of your Blab

to follow you on Blab

to join your email list

to add customized buttons for CTAs

Our friend MaAnna also made this quick video that takes us on a tour of the Plugin. 



Simple Live Press Ver. 1 Tour
(Click on image to view.)


And speaking of Blabs, here’s the video and audio replays of this week’s Blab: “Be An Expert or Go Home.”

Blab Ray2Go ep 6 Experts
(Click on image to view.)


That’s it for this week.

Thank you for sharing your time with me.

Let me know if there’s anything you’d like to see included here.

If you have a question or want to reach out to me privately, drop me a line: ray@rayhiltz.com.

You can view past shows on my YouTube Channel or the audio podcast on Soundcloud.

Subscribe to this weekly newsletter here.

If you’d like help with your social media marketing, you know where to find me.

About Ray Hiltz

Thanks for dropping by. I'm the Director of Digital Marketing for Image-24.com. My background in business includes non-profit (performing arts), restaurants and Promotions. Having moved on from my own strategic consulting company, I now write about what interests me. So in this blog, you may read about my thoughts on marketing, health issues and business culture. You can follow me on Twitter @rayhiltz or @image24Call

5 Responses to “Rays Marketing Roundup |Content, SEO, Google, Social”

  1. Thanks for the mention, Ray! I’m right there with you on how awkward it feels to publish something to Twitter multiple times. It’s hard for me to remember that I get sick of my own content long before anyone else does. 😉

    One thing that I probably should have clarified in my Buffer post is that those six tweets don’t need to be the same tweet content—just linking to the same post.

    Thanks again for the nod!

    • Pleasure, Jeffrey. I try to include a couple “tweet me” quotes so I have options for tweet headings.

      Ray *Ray Hiltz*

  2. Great roundup, Ray! I really liked the inclusion of the Google Doc article. Also, love your introduction and dedication in creating weekly roundups. Despite having many of them on the web, I continue to read a lot of them because each round up offers different content. This way, I’m able to read and know a lot more valuable posts.


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