Rays Marketing Roundup |Google, Social Media, and Sluts

Post by Ray 2 years ago - social media marketing - 0 Comments

Don't ask the experts


The hype around social media is deflating like a football in a Patriot’s game.

Everywhere I go and nearly anyone I have spoken to in the last year or so have expressed cynicism and fatigue that is both a bit sad and expected.

While some businesses are progressive, most don’t have time for long-term strategies.

They aren’t able to make the connection between social media their real-world business practices.

The recent decision by Twitter to stop showing social shares may be the tip of the iceberg that signals the end of “free” social media.

This result would certainly seem to apply to companies whose business is providing social metrics to their clients.

Then along comes a platform like Blab that is simple and fun.

The Blab team is positive and responsive to their users.

Perhaps social media wasn’t created for companies after all?


This week’s marketing roundup:

Content Marketing – Rabbits, Sluts, and Red Bull: 9 Experts Share Their Best Headlines Writing 

Social Media Marketing – 2 Ways to Improve Your Social Media Profiles in One Hour or Less / 11 Steps To Building A Business Relationship

Google  – Local Consumer Review Survey 2015! – Plus Your Business  

Social Media – Is Twitter Seriously Removing Share Counts? Why?

Video Live Stream – New on BLAB: Did someone say co-hosts?

Business –  Is Failure What It’s Cracked up to Be? Ray2Go Show Ep. 3

Content Marketing

Rabbits, Sluts, and Red Bull: 9 Experts Share Their Best Headlines Writing 


from Matthew Rayson for Buzzsumo.

Headlines are like book covers. In spite of the saying that we can’t tell a book by its cover, the reality is that we often choose to open a book if the cover caught our attention.

Matthew references a study by Copyblogger that states:

“80% of readers don’t make it past the article headline”

Now that could be because they’re not interested in the topic, or can,t tell what the subject it if the headline is vague.

Matthew reached out to 9 content experts who provided their most successful headline and why they think it worked.

BTW, it was Mark Schaefer who used “Slut” in his heading: The making of a social media slut”. He describes it as a “quickie”. (having written it in 15 minutes as a result of something that just happened in his day).

He assigns the popularity of the post, in part to the title.

Did it grab your attention?


Social Media Marketing

12 Ways to Improve Your Social Media Profiles in One Hour or Less

improve social media profile in 30 minutes

BY EVAN LEPAGE for HootSuite

I don’t have to tell you how much of a time suck social media can be.

If you work in with social media, you have to keep up with new technology, manage content distribution, listen and respond on multiple platforms. – 

And, oh yeah find, listen to and nurture your online community.

So it’s not surprising that we procrastinate maintaining our multiple profiles – not just the bios, but images, online history, and links.

This is a must-read guide that takes you through a quick 12 step program that should only take an hour.

Here are the steps:

General tweaks:

Optimize your profile and cover photo sizes (includes templates)

Make your profile photos consistent across social networks

Untag yourself from bad photos

Make your names consistent across social networks

Add keywords to your profile for SEO

Fill in every bio field

Link to your other social media profiles

Ask a few friendly clients for reviews or endorsements

Network-specific tweaks

Pin a Tweet promoting your last blog post

Add media to your LinkedIn jobs

Rotate the link in your Instagram bio

Like relevant pages from your Facebook page

Publish a post on LinkedIn/Facebook Notes


11 Steps To Building A Business Relationship

Building Business Relationship

by Wade Harman 

Wade has built himself a stellar reputation as the “Relationship” guy over a short period.

He takes us through the 12 steps of building business relationships. 

The order you take these steps may differ from his road map depending on your circumstances, but don’t leapfrog from the beginning to the end to quickly.

Remember that relationship-building is a long-term endeavor.

Skipping from introducing yourself to asking for introductions will leave you going back to step number one. 

“Do not pass GO, do not collect $200.”


Google News

Local Consumer Review Survey 2015! – Plus Your Business  

Local consumer review

by Martin Shervington

Martin, along with Nick Rink and Priya Chandra present findings from Brightlocal’s 2015 Local Consumer Survey in this Plus Your Business video.

Martin has focused a lot on Local search. Here are a few highlights from the survey.

  • Almost 80% of people will read between 2-10 reviews before feeling they can trust a business.
  • When judging a Local business on their reviews, 60% of people will pay most attention to overall star rating; and 44% will focus on quantity of reviews.
  • Around 85% of people said reviews need to be within the past six months to be relevant.
  • 68% of people say that positive reviews make them trust a business more. Only 11% say they don’t take notice of reviews.
  • After reading positive reviews, 71% of people say they either visit the website or call the business.
  • 29% said they would recommend a business that was ‘professional and reliable’; 22% said they would when they were ‘warm and welcoming.’
    (the latter was up from 7% two years ago!)


Social Media

Is Twitter Seriously Removing Share Counts? 

twitter removing counts


The gist of this article is to theorize why Twitter would suddenly and unexpectedly announce they are ceasing to show share counts alongside tweet buttons AND curtail third-party direct access to tweet share stats.

How will this impact social media metrics?

Is it the first step towards a “paywall-anchored internet?

A “bevy” of online influencers share their opinions with the Social Warfare team.

(btw, I use the Social Warfare plugin and recommend it highly.)

Why you should care

  • If you’re a blogger, your Tweet button won’t show visitors how many times your latest post (or any post) has been shared – Could lead to fewer shares and less interaction?
  • If you’re an online pro who gets paid big bucks for helping promote brands, you’ll lose a primary way of showing advertisers how popular you are with the online masses – Social Proof. That could put a dent in your bank account
  • If you’re a third-party app developer, you may be in deep waters – without access to Tweet share counts, your app may lose a critical part of its functionality, and you may lose subscribers

I can see companies like Buzzsumo, AddThis and Shareaholic being anxious about this. 

If third party apps can’t show counts without paying exorbitant fees to Twitter, it will have a negative impact on their business model.

On the other hand, it could start a movement where people react and share content because it’s relevant to them and not just popular.

What do you think?

Video Live Streaming

New on BLAB: Did someone say co-hosts?

Blab co hosts

I don’t think I have to tell you that Blab is HOT!

Everyone’s talking about it, and ex Google+ hosts are running to it eager to show off all they learned on Hangouts On Air to a potentially bigger and “newer” audience.

Today at the gym, I listened to The Social Pros Podcast where Brittany Metz, community manager for Blab, talks about the history, evolution and mission of the platform.

I love it and believe there are lots of application possibilities.

On of the things I love about it is the responsiveness of the Blab team.

They seem always be “on” and take suggestions seriously.

One such suggestion was to add the ability to have a co-host on a Blab, someone who could share the hosting duties such as allowing someone to join in.

The original host can assign co-host ability to anyone in the Blab. (and take it away.)

Another update rolled out at the same time was a notification card that pops up when you join a Blab.

The card asks if you want your followers to know that you’re joining a Blab.



Is Failure What It’s Cracked up to Be? Ray2Go Show Ep. 3

Failure Ray2Go Show

On this week’s Ray2Go Show, we tackled the sensitive topic of “failure”. 

We all experience failure but our attitudes towards it have changed significantly over the last decade. 

When did we go from being ashamed of failure to holding Failure Conferences like FailCon?

Fail fast, fail often.”

Is Failure a luxury only the wealthy can afford?

For most of the 99%, failure still stings. Our culture links morals values to success and failure.

View the replay of the show here:

Ray2Go 3 - Failure


View the Post-Show Blab Here:

Ray2Go 3 Blab


Listen to the SoundCloud Audio Podcast here:

Ray2Go 3 SoundCloud


That’s it for this week.

Thank you for sharing your time with me.

Let me know if there’s anything you’d like to see included here.

If you have a question or want to reach out to me privately, drop me a line: ray@rayhiltz.com.

You can view past shows on my YouTube Channel or the audio podcast on Soundcloud.

Subscribe to this weekly newsletter here.

About Ray Hiltz

Thanks for dropping by. I'm the Director of Digital Marketing for Image-24.com. My background in business includes non-profit (performing arts), restaurants and Promotions. Having moved on from my own strategic consulting company, I now write about what interests me. So in this blog, you may read about my thoughts on marketing, health issues and business culture. You can follow me on Twitter @rayhiltz or @image24Call

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