Headlines are like book covers. In spite of the saying that we can’t tell a book by its cover, the reality is that we often choose to open a book if the cover caught our attention.
Matthew references a study by Copyblogger that states:
“80% of readers don’t make it past the article headline”
Now that could be because they’re not interested in the topic, or can,t tell what the subject it if the headline is vague.
Matthew reached out to 9 content experts who provided their most successful headline and why they think it worked.
BTW, it was Mark Schaefer who used “Slut” in his heading: “The making of a social media slut”. He describes it as a “quickie”. (having written it in 15 minutes as a result of something that just happened in his day).
He assigns the popularity of the post, in part to the title.
The gist of this article is to theorize why Twitter would suddenly and unexpectedly announce they are ceasing to show share counts alongside tweet buttons AND curtail third-party direct access to tweet share stats.
How will this impact social media metrics?
Is it the first step towards a “paywall-anchored internet?
A “bevy” of online influencers share their opinions with the Social Warfare team.
(btw, I use the Social Warfare plugin and recommend it highly.)
Why you should care
If you’re a blogger, your Tweet button won’t show visitors how many times your latest post (or any post) has been shared – Could lead to fewer shares and less interaction?
If you’re an online pro who gets paid big bucks for helping promote brands, you’ll lose a primary way of showing advertisers how popular you are with the online masses – Social Proof. That could put a dent in your bank account
If you’re a third-party app developer, you may be in deep waters – without access to Tweet share counts, your app may lose a critical part of its functionality, and you may lose subscribers
I can see companies like Buzzsumo, AddThis and Shareaholic being anxious about this.
If third party apps can’t show counts without paying exorbitant fees to Twitter, it will have a negative impact on their business model.
On the other hand, it could start a movement where people react and share content because it’s relevant to them and not just popular.
Thanks for dropping by. I'm the Director of Digital Marketing for Image-24.com.
My background in business includes non-profit (performing arts), restaurants and Promotions.
Having moved on from my own strategic consulting company, I now write about what interests me. So in this blog, you may read about my thoughts on marketing, health issues and business culture.
You can follow me on Twitter @rayhiltz or @image24Call