Rays Marketing Roundup |Google, SEO, Social Media

Post by Ray 1 year ago - social media marketing - 2 Comments

Gratitude Newsletter Nov 28th

This week’s marketing roundup:

Google Plus News

Google+ Is More Popular Than You Think Written by Chase Buckle 

G+ About Me Page by Sarah Perez

G+ Web Preview Update As promised by Luke Wroblewski  

Google Drops Display Of Local Business Reviews in New Google+  by Martin Beck 

Content Marketing – How to Craft an Effective Call to Action with Examples and Phrases by Clement Lim 

Writing – Why Formatting Is The Secret To Shareable Content Marketing | by Ash Read 

Social Media  – “Delete” does not mean deleted. 4 Steps to protect your privacy – By Kerry Gorgone 

SEOHow to Steal the Best SEO Tricks From TOP 5 Online Marketing Experts by Michael  Pozdnev      

Video – Create a new YouTube Channel without Google+ by Peggy K. 

 

Google Plus News

Google+ Is More Popular Than You Think

Google Plus popular

Google+ Is More Popular Than You Think  by Chase Buckle

This may be surprising if you think the revamped Google+ was done as a reaction to dropping usage.

I’ve been noticing my G+ being busier and represented by many who didn’t have English as a first language.

One reason for that is the popularity of Collections, Google’s Pinterest-like attempt to have everyone organize their posts by interest.

Despite having stripped back some of its core features recently, 1 in 4 Internet users still use the service each month (rising higher in some fast-growth markets).

In a social networking world dominated by Facebook, it’s worth noting that the typical internet user is now active on around 2.8 different networks. And for a decent percentage of online adults, Google+ is one of those networks.

 

G+ About Me Page

Google Plus About Me Ray Hiltz

Control What Personal Info Others Can See  by Sarah Perez

Among the many features dropped in the new Google+ is the Profile Page.

It’s been replaced with the new Google About me” which allows you to change what information other users of Google services (aka “the world”) can see about you, including personal info like your birth date or phone number, for example.

This is the information will see about you wherever they are any Google property so be sure to check it and update your info and privacy options.

From Google:

“Information in About Me is information that people provided to Google directly. People can control what information is here, and, on the About Me page they can control what others see about them across Google Services.”

 

G+ Web Preview Update As promised

G+ Web Preview Update As promised

G+ Web Preview Update As promised  by  Luke Wroblewski  

From the guy who broke the news of the new Google+, Luke Wroblewski comes news that Google is listening and making some changes as well as returning a few of the features that many advanced users have been clamoring for.

Today we’re launching a number of updates to our Web preview including:

– Adding a 3 column stream view for very wide screens

– Adding the ability to reply to comments in context

– Removing the limit on circle streams in the menu (previously 6)

– Adding the option to view ‘Posts from Circle’ from the Following screen

I wasn’t bothered by the 2 column layout but very happy that the reply to comments in context is back.

Given these are the first in a long list of requests, I’m going to assume any changes or rollbacks will centre on the stream and won’t include “events” or “hangouts” being integrated into the stream.

 

Google Drops Display Of Local Business Reviews in New Google+

 

Google drops Local Biz reviews

 

Google Drops Display Of Local Business Reviews in New Google+by Martin Beck

Do small local businesses still need a Google+ Page after the G+ redesign drops display of listing information?

Martin reports that Elizabeth Powers, a Google community manager, wrote in a Google My Business help forum.

“Reviews are still accessible on Google Search and Maps which have always been the primary way that users find business reviews.”

“Unless a business has a strategy to share content with customers and potential customers, there no longer seems to be reason to ask people to visit a business page on Google+.” Martin Beck.

 

Content Marketing

How to Craft an Effective Call to Action

How to Craft an Effective Call to Action

with Examples and Phrases by Clement Lim

It’s all good to create awesome content but in the end it has to lead to some goal. Usually, that goal is the conversion from content consumer to customer.

Clement Lim shows us how to create effective CTAs (Calls to Action) that will lead your reader to:

  • Subscribe to your newsletter
  • Download an ebook
  • Sign up for an event
  • or Make a purchase

This article goes far beyond simply how to word a CTA, it also includes how to create the “buildup” to the CTA and how to use psychology to get visitors to take action.

You’ll also find many CTA examples.

 

 

Writing

Formatting: The Secret To Shareable Content Marketing

Formatting: The Secret To Shareable Content Marketing

 

Why formatting is as important as the content itself  by ASH READ

I don’t think I have to tell you how difficult it is to get your content read.  We’re a “skimming” culture.

Very few articles are read from beginning to end and, fewer are even noticed.

As Ash writes:

“If your post doesn’t look instantly appealing, your readers will click away before ever seeing how great your content is.”

He cites a Microsoft study that found the average attention span of an internet user has dropped substantially from 12 seconds in 2000, to just eight seconds in 2015.

 

Why formatting is as important as the content itself by ASH READ

The above image illustrates the difference a well-formatted page can make in making your content scannable.

Ash offers tips such as:

Use eye-catching subheadings

Make it scannable (bullets, italics, bold)

Short paragraphs

 

Social Media

“Delete” does not mean deleted.

"Delete" does not mean deleted.

 

4 Steps to protect your privacyBy Kerry O’Shea Gorgone

This is a cautionary tale from lawyer/writer Kerry Gorgone, a regular contributor to the Businesses Grow Blog.

As Kerry points out in this post, hitting the “delete” button doesn’t mean your content disappears.

“Many people don’t realize the extent to which social posts, search history on Google, Facebook and Twitter, your tweets, and just about everything else you do online is preserved—and discoverable as evidence in the event of a criminal case or civil lawsuit.”

She gives us four ways to protect our privacy legally. (I did say she is a lawyer, right?)

1. Try trusting people.

2. Proactively clean house

3. Adjust your settings.

4. Opt out altogether.

 

SEO

How to Steal the Best SEO Tricks

How to Steal the Best SEO Tricks

 

From TOP 5 Online Marketing ExpertsBy Michael Pozdnev

Michael Poznev has rounded up an impressive list of SEO experts for this article including a couple of my favourite go-to guys, Ramsay Taplin of  Blog Tyrant and Neil Patel of Quicksprout, who you’ve seen included in this newsletter many times.

This is an extensive article that covers all you need to know about SEO but probably didn’t even know to ask.

Don’t Believe me?

Here’s just a few.

The secrets and tricks of TOP experts you’ll be learning

 

Video

Create a new YouTube Channel

Create a new YouTube Channel ...without Google+

 

…without Google+ by Peggy K.

The great Google “social layer” continues to unravel as we can now create a new YouTube channel and disassociate an existing one from Google+. (You’ll want to read Peggy’s note about importance of keeping your Google+ profile.)

New YouTube channels use the name and profile photo from your Google About Me page (aboutme.google.com).

Create a new YouTube Channel

 

 

That’s it for this week.

If you missed it, here’s this week’s Ray2Go Show post: Do You Support Your Favorite Content Creators On Patreon

It includes video and audio links to the Show and post-show Blab.

Do You “Patreonize” Your Favorite Blogger? Ray2Go Ep 11

Do You 'Patreonize' Your Favorite Blogger?

 

Thank you for sharing your time with me.

Let me know if there’s anything you’d like to see included here.

If you have a question or want to reach out to me privately, drop me a line: ray@rayhiltz.com.

You can view past shows on my YouTube Channel or the audio podcast on Soundcloud.

Subscribe to this weekly newsletter here.

If you’d like help with your social media marketing, I’d love to hear from you.

 

About Ray Hiltz

Thanks for dropping by. I'm the Director of Digital Marketing for Image-24.com. My background in business includes non-profit (performing arts), restaurants and Promotions. Having moved on from my own strategic consulting company, I now write about what interests me. So in this blog, you may read about my thoughts on marketing, health issues and business culture. You can follow me on Twitter @rayhiltz or @image24Call

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