This Weeks Marketing Roundup|SEO, Shares, Twitter, Google
This week’s marketing roundup:
Content Marketing – The Roadmap for Creating Share-Worthy Content with Massive Distribution
Productivity – 20 creative ways of using Evernote
Social Media – Twitter officially kills off “favorites” and replaces them with likes
SEO – Youtube SEO: How to drive more organic traffic to your videos
Blogging – Thou shalt not commit logical fallacies (PDF)
Marketing – The State of Marketing Work Report 2015 – Workfront Resources (PDF)
Google Authorship – Here’s Why Google Authorship Might Return
Featured Video – Boomer Think Tank: We Boomers Are Still Relevant!
The Roadmap for Creating Share-Worthy Content
with Massive Distribution
Trying to get your content to go viral is an exercise in frustration.
It’s something anyone who publishes online wants to happen.
But like going to a bar to find your future soul mate, the chances of it happening have more to do with chance than planning.
Yet, there are things we can do to nudge fate in the right direction.
As the title suggest, Kelsey Libert guides us through the factors that go into the creation of highly shared content.
Factors like the importance of eliciting positive emotions and making your content original and newsworthy and relevant to your brand.
She also includes a list of questions and resources to test the strength of your content and to help you find popular content that’s performing well.
Are You Using Evernote?
20 creative ways of using Evernote
by SANDRINE SAHAKIANS
If you’ve been following me awhile, you know I’m a big fan of Evernote.
I use it everyday for bookmarking, idea generation and data organization.
Sandrine notes that she researched and wrote this article all from within Evernote.
For those of you who haven’t heard about Evernote, I suggest you check out their overview video: Evernote for your life’s work
This article is aimed at people who have some experience with Evernote.
But even if you haven’t, it will give you an idea of the scope of fits functionality.
Even though I use Evernote multiple times a day, there’s a number of features and tricks I picked up reading this.
Here’s just three:
– Send Tweets Straight to Your Evernote
– Create a Stock Image Library
– Subscribe to Newsletters Using Your Evernote Email
Do you “like” twitter’s new heart button?
Twitter officially kills off favorites and replaces them with likes
By Casey Newton
I heard the rumours and first saw it “live” on the Twitter site yesterday.
Today, I noticed it on my Hootsuite dashboard.
The response is mixed.
Many regular Twitter users used the “favorite” (fav) option that sits beside the reply and retweet options many ways – for making lists, bookmarking, or simply saying, “this is a cool post, thanks for sharing”.
It was also unique to Twitter, which may be one reason why they changed it.
The heart symbol is ubiquitous across the web.
And the star symbol is most commonly associated with we browsers as a bookmarking application.
During their test run in the summer, Twitter found people engaged more with the heart symbol.
As Casey writes:
“A star is not a heart. A favorite is not a like. “
Twitter needs more users which could explain this change and the introduction of Moments.
How to drive more organic traffic to your videos
by Mike Wallaghger
With the growing importance of video as an integral part of content marketing, it’s important to optimize it for SEARCH.
YouTube is the second largest search engine after Google and being owned by Google, we have to play nice with menagerie of Pandas, Pigeons and Penguins.
Mike covers the basics of good SEO geared specifically for video:
1. Create the type of content that people look for on YouTube.
Helpful, such as how-to videos or product reviews
Entertaining, such as cat videos
Informative, such as news clips
2. Plan the length of the video.
Popular videos tend to range between 42 seconds to 9.15 minutes
3. Use keywords in your Titles.
4. Specify tags
5. Utilize the description
6. Create playlists
7. Build Links back to your video
How to present legitimate arguments
Thou shalt not commit logical fallacies
Thanks to fellow Ray2Go panelist, Jessica Dewell for this find.
She featured it on our last show that explored the value of making emotional connections.
What is a logical fallacy?.
“A logical fallacy is a flaw in reasoning. Logical fallacies are like tricks or illusions of thought, and they’re often used by politicians and the media to fool people.”
This PDF shows us how many ways people make false arguments.
Download it and next time someone makes a false argument, call them on it.
The State of Marketing Work Report 2015
Workfront Resources (PDF)
This is another interesting PDF I came across this week.
Not in an agency, I admit enjoying some sense of schadenfreude for those who work in large marketing firms.
From their executive summary:
…marketers consider themselves productive, but they also work regularly beyond standard business hours.
You’ll also find glimpses into their perceptions of each other and the things that keep them from getting more work done.
Marketers spend 36% of their week on their primary job duties, thanks to time spent in email (16%), meetings (both useful and wasteful – 21%), and other distractions and activities (27%).
Nearly 9 in 10 marketers (89%) log in to work/work email outside of standard business hours during a typical work week; 56% do this every day.
For nearly 2 in 5 marketers, lack of communication/miscommunication is the most common source of conflict with other departments/groups/teams (36%).
Thought Google Authorship Was Dead?
Here’s Why Google Authorship Might Return
One measure of a professional is how effortless he makes his work seem.
Not only do Eric Enge and Mark Traphagen make the gruelling task of consistently pumping out quality content look easy, but they also make it look like a hell of a lot of fun.
In this episode of their Here’s Why series, Eric and Mark take a look at the rumours about the return of Google Authorship.
They set the record straight and share their opinions on what a resurrected Authorship might look like.
In the meantime, it’s advised you hedge your bets by not deleting your “rel=author” tag.
Boomer Think Tank: We Boomers Are Still Relevant!
Host, Hessie Jones gathers eminent Baby Boomers for this introspective hour of exploring the myths and stereotypes surrounding this cohort.
The amount of great content here is reflected by these quotes from the show.
~ Joseph Gier
“It’s absurd to put all the blame on an entire generation when those key decision makers, who have held lengthy tenures in office [the 1%] created the policies that laid the groundwork.” ~David Svet
“The recession was the final nail that made us irrelevant. Every conversation since 2008 that revolves around jobs, marketing, education, advertising, etc., has focused more on Millennials. Boomers have been pushed aside and are now required to shoulder the blame for every little thing that has gone wrong (before, and) since. ~ Sherree Worrell
The role emotion plays in decision-making and brand loyalty
If you missed it, here’s my Ray2Go Show post that includes video and audio links to the Show and post-show Blab: Do Your Clients Feel an Emotional Connection to You?
That’s it for this week.
Thank you for sharing your time with me.
Let me know if there’s anything you’d like to see included here.
If you have a question or want to reach out to me privately, drop me a line: firstname.lastname@example.org.
You can view past shows on my YouTube Channel or the audio podcast on Soundcloud.
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Thanks for dropping by. I'm the Director of Digital Marketing for Image-24.com.
My background in business includes non-profit (performing arts), restaurants and Promotions.
Having moved on from my own strategic consulting company, I now write about what interests me. So in this blog, you may read about my thoughts on marketing, health issues and business culture.
You can follow me on Twitter @rayhiltz or @image24Call