The big news in Google land on Tuesday was the rolling out of layout and editing updates to Hangouts, Videos and Photos.
For anyone serious about pumpin’ up their content publishing, especially in regards to their “brand narrative”, these updates establishes Google Plus’s supremacy as a free online content marketing platform
We could all use more time for ourselves, and less time figuring out technology. So today’s improvements to Google+ Hangouts and Photos aim to take a lot of the work out of messaging, video calling and photo editing. Hangouts Hangouts enable conversations among close friends, as well as broadcasts with the entire world. Today we’re improving both: Hangouts for Android now supports location sharing and SMS. This way you can send a map of your…
Demian is one of my favourite writers on Google+ and this SEO attitude adjustment post demonstrates why. He uses analogies to illustrate the relevancy of Hummingbird and semantic search. (the toddler/milk one is great) and gives us a checklist to build our brand authority.
“(Hummingbird)…not about the words you use when searching … it’s all about the meaning of those words.”
Yep, here we are once again … on the back side of another huge Google algorithm change wondering how it will impact SEO. Every online publisher and her brother has since rushed to spill ink on the topic because we all want to know: how can we please Google? Not like souless robotic spammers, of course. But like people who sincerely believe they deserve to rank highly (even if that becomes a less meaningful metric by the day). Because, well,… Open this article
Chris Abraham takes a bit of a twist on “influence marketing” by suggesting that brands hire “Google Influencers” for their content. By doing so, you’ll raise the search result like those thousands of helium balloons did Carl Fredricksen in the movie UP.
I’m not sure how far his tongue is firmly planted in his cheek. Read and let me know what you think.
It’s a great time to be passionate about social media, the Internet, online community, and the Google suite of products and services: Google’s about to reward you big-time just as Google pulls the rug out from under the feet of traditional SEO link strategies. Good for you, bad for online business. Be sure to monetize while you can. In my analogy, Google Hummingbird will require each website owner to find one or more social media passion-players and woo, hire, pay,…
Google+ Research Findings [Charts Included] To determine social media content virality, particularly images, Marco Guerini, Jacopo Staiano and Davide Albanese in their paper, “Exploring Image Virality in Google Plus,” analyzed the contents and characteristics of Google+ posts. Their findings can be applied to social media images and other post content. This research is consistent with earlier research about making social media and images go viral by Jonah Berger, author of Contagious, and by Phillip Isola, Devi Parikh, Antonio Torralba and… Open this article
SEO Google’s Authorship program is still a hot topic. A constant string of blog posts, conference sessions and ‘research’ projects about Authorship and the idea that it can be used as a ranking signal fill our community. Yet, the focus on the actual markup and clock-watching when AuthorRank might show up may not be the best use of time. Would it surprise you to learn that the Authorship Project at Google has… Open this article
I’m using the collaborative curation tool, Spundge to do this anthology. If you curate content, I recommend you checking it out. (affiliate)
Ray Hiltz is a Social Media Strategist specializing in Google+ Local search and content marketing.
He helps small businesses establish online reputation and trust by putting the spotlight on their greatest asset - people.
Ray host the #RayBunch show, a weekly web and podcast featuring news and opinions with a regular panel of marketing and business leaders.