There’s been a lot of digital ink spilled over the recent changes to Google+. I shared some thoughts and links to articles in last week’s post: Google+ removes its social spine.
No one knows Google+ as intimately as Mark Traphagen. He’s been there from the beginning and in his role of Senior Director of Online Marketing at Stone Temple Consulting, he takes nothing at face value.
In this article, Mark
reviews the original grand experiment behind Google+ (now being abandoned)
examines the clues over the past year that something new was in the works and
covers the first hints at what that new direction might be
He takes us through the germination of the idea that stemmed from Vic Gundotra’s concern that Facebook was about to leave Google “in the dust”.
The Gundotra vision was social should be at the heart of everything Google does.
Mark sums up the contrasting visions that led to Gundrota’s leaving the company and Bradley Horowitz‘s reexamination of that vision in this sentence:
“Vic Gundotra’s “Google+ IS Google” vs. Bradley Horowitz’s “Interest Based Social Experience.”
Conclusion: Google+ is not dead – but looking much slimmer.
Read Mark’s article for a detailed analysis with insights into what happened and what’s expected to come – especially with Google having acquired the AI (Artificial Intelligence)company, DeepMind.
Although we don’t share tastes in sports teams (Oakland A’s – really?), we do share online friends and a passion for communications. In this post, Brent celebrates publishing his 50th issue of his weekly SEO insider.
To mark this occasion, he surveyed some of the most trusted names in the SEO industry to grab insights as to what they thought were the most important SEO trends and strategies. You’ll recognize many of these experts.
“I think the most important trend is that Google is getting better and better are measuring two things:
1. Content Quality 2. User Engagement with the Pages of Your Site
These are increasingly becoming ranking factors, and for that reason, business owners/marketers need to be investing more and more energy in understanding what users are doing, or want to be doing, on their site.”
I thought it was a good time to return to some Hangout basics as the Hangout platform continues to grow in popularity.
Google+ Hangouts are increasingly being used as the foundation video platform on third-party applications such as CrowdCast, BusinessHangouts etc.
Ronnie’s tips apply whether you’re doing a solo instructional video or a full-fledged broadcast with numerous people in the filmstrip.
Here is my summary of Ronnie’s five pro tips that will help you broadcast like a “pro”.
1 Sound –
It’s the most important component of a video. It’s best to use a separate mic from instead the built-in computer one.
Be sure to separate it from whatever speakers you use to avoid feedback and echo. (I use a Blue Yeti mic and ear plugs.)
2 Internet Connection –
It’s always best not to rely solely on WiFi when broadcasting. Connect your computer to your modem with an ethernet cable to have the best video and sound quality. A strong WiFi signal will work in a pinch.
3 Eye Contact –
The power of video lies in its ability to make personal connections.
That’s difficult to do if you’re always looking down at the others in the filmstrip.
I’ve done HOAs for years, and I still have to check myself numerous times during a broadcast to make sure I’m looking at the camera. I like Ronnie’s pro tip to help train yourself to do that:
“Try resizing the HOA interface to be as small as you can and drag it upwards on your screen to get your eyes closer to the camera if you can’t stop “speaking to” the filmstrip.”
Another thing I’ve done is to draw a smiley face on a post-it note and stick it beside the camera, so I have a face to speak to.
4 Pinning –
This is how we control what the viewers see.
The default for HOAs is to automatically switch the camera to wherever sound is coming from.
This is fine except when these sounds are from a phone ringing or a cat tossing up a hairball in the background.
One way to avoid this is to have everyone mute themselves unless they’re speaking. Thee other way is for the host to control what the viewer sees by “pinning” the thumbnail they want featured.
This overrides the auto setting. BUT the host must remember to unpin and pin when appropriate.
You “unpin” by clicking on someone else’s thumbnail or clicking again on the pinned one. (This reactivates the default auto-switching.)
5 Training and Practice –
Learn the basics and practice.
There’s a lot of technical stuff going on in a HOA especially if you’re hosting.
Thanks for dropping by. I'm the Director of Digital Marketing for Image-24.com.
My background in business includes non-profit (performing arts), restaurants and Promotions.
Having moved on from my own strategic consulting company, I now write about what interests me. So in this blog, you may read about my thoughts on marketing, health issues and business culture.
You can follow me on Twitter @rayhiltz or @image24Call