Or it can be small – our growing waists and shrinking hairline.
The only thing we control is how we deal with it.
We can let it gnaw at us, whining that things ain’t like they used to be or we can accept, even embrace change as an opportunity to learn.
We can enjoy the ride.
As I get older, my face becomes a topographic map of ridges and furrows.
I hope they reflect a life consumed not wasted.
On to this week’s Marketing News:
VIDEO – 10 Steps to Host an Amazing Google Hangout with CrowdCast
GMAIL Tips –15 Hidden Gmail Tips and Tricks
Social Media – 7 Things You Should Know Before Humanizing Your Brand
SEO – How Much Keyword Repetition is Optimal – Whiteboard Friday
Local SEO – The Definitive Guide
VIDEO – CrowdCast
I’ve heard a lot about this new broadcast/webinar platform lately and gave it a test spin this week with some of my #RayBunch gang.
CrowdCast is a Hangout On Air wrapper meaning it uses Google+ HOAs as the video platform from which it adds its features like
Here’s a demonstration video from CrowdCast:
Easy to view on Mobile – all features are clearly seen.
Viewers can access the event from Facebook and Twitter as well as Google+ – don’t need a Google account.
Very interactive which doesn’t end when the video ends.
Includes 3 engagement opportunities:
Questions – can be submitted before and during a show.
When the host answers a question it is time stamped so when you watch the replay and click on the answered question, you’ll be taken to that point in the video. People can also add comments to the questions.
Polls – The host can create a poll that views will answer. This can provide more insight context for the show.
Chat – A live chat sidebar provides everyone in attendance the opportunity to respond and communicate with each other. This is much like the comment stream in the G+ Event page.
You can create paid events by requiring viewers to pay when they register.
You get all the regular SEO benefits from hosting a Google+ Hangout On Air (HOA)
With the PRO version, you have access to detailed analytics.
You can embed the screen cast on your website and invite your community to view it there. The embed includes identical features as those on the CrowdCast site.
One event can hold multiple sessions.
This is good for multi-day web conferences or a broadcast series like the RayBunch show.
You only need to create one event then add additional sessions as needed.
The app works within the HOA environment much like the Hangout Toolbox app.
Here’s a screenshot of what it looks like on my screen:
I like this move as Google continues to spin-off Google+ properties. As Jack Wallen says in this article:
This new take on Hangouts, however, does have a few benefits over the integrated tool.
First and foremost, you’ll enjoy a better UI and UX. The layout of Hangouts for Web was very well done… making it easier to use than the original tool. You will also gain much more obvious access to Hangout’s settings.
Try it out and let me know what you think.
That’s it for this week.
Thank you for sharing your time with me.
Let me know if there’s anything you’d like to see included here.
If you have a question or want to reach out to me privately, here’s my email: firstname.lastname@example.org.
Thanks for dropping by. I'm the Director of Digital Marketing for Image-24.com.
My background in business includes non-profit (performing arts), restaurants and Promotions.
Having moved on from my own strategic consulting company, I now write about what interests me. So in this blog, you may read about my thoughts on marketing, health issues and business culture.
You can follow me on Twitter @rayhiltz or @image24Call