Hi Ray, I came across your post though my google alerts for "social business". A lot of your views are very similar to my own. I will take some time to explore the rest of your articles. Hope you had a great Christmas Chris
Ray, I have just discovered you and your blog and am enjoying going back over your posts etc. Your line here: 'Social Business Requires Social People' hit me. Odd, but I hadn't fully thought about social media in that way! There is an inherent danger that people/companies engaged in social media are actually replacing the social part of their lives and traditional businesses with online relationships. These relationships can so quickly become hollow. I deal with a lot of bands/musicians and in many cases they think posting a buy me/like me/watch me type of post on Facebook etc. is marketing. In the old days they'd have been up and down the country connecting with their audiences first hand. People need to acknowledge the 'social' tag and get out and engage, and at least understand that social media is about helping as well as receiving help. So if we phrase the question: Can unsociable people run social media campaigns? The answer must be no.
People who have met you personally will know that you are absolutely Social. A People person. That is why you understand social so well. You have a strong online presence. So adding your business experience leads to being the perfect person to do business using Social Media. We knew from the start that we enjoyed being around people as much as we love our job. So we decided to mix them together, mostly without noticing, in the beginning. Then we started doing business and the rest is history. Thanks for mentioning us!
People who have met you in person will know that you are very social. A People person. That is why you understand social so well. You also have a strong online presence and Social Media experience. So adding your business experience in top of that leads to being the perfect person to do business using Social Media. We knew from the start that we enjoyed being around people as much as we love our job. So we decided to mix them together, mostly without noticing, in the beginning. Then we started doing monthly events, and the rest is history, we now have a great network online, as well as offline. Thanks for mentioning us!
Chris Heffer Thank you, Chris. I hope you're having a wonderful holiday. Looking forward to exchanging ideas in the new year.
Laurence Smith You make an important point, Lawrence. Being social on line on social media platforms should be seen as means to an end - that end being further engagement. Your band mates are quite right. Too many companies use social media as a shiny new version of TV advertising. Nothing beats a real live 'handshake" for making a connection. Hangouts or Skype are a decent second choice. Point being, you can't behave like a brand and expect people to trust you, you need to behave as a person. Thanks for dropping by, Lawrence.