(This post is an indulgent bit of fun. I had an idea that made me giggle so I went with it. Hope you enjoy. Disclaimer: Any resemblance to anyone living or dead is purely coincidental. No consultants or small business owners were harmed in the process of writing this post.)
This is the story of Connie, a Social Media Consultant and Clive, a Small Business client, who meet, interact and engage on their quest for ROI.
Clive makes the first move.
He needed someone to help him get his marketing house in order.
He reluctantly admitted he had to get on social media but it made him uncomfortable. He had intimacy issues and didn’t go for all that touchy feely stuff.
So he called a friend who had a friend who knew someone that worked in social media.
He was skeptical.
He managed his company ok so far. It wasn’t like he wasn’t with the times, he forked over ten grand for a website only seven years ago.
But more and more people were bugging him to go “social” – whatever hell that meant.
Even his daughter told him he had to go “digital”.
(Clive didn’t like the word “digital”. Something about doctors and cold gel.)
He knew he had to make the jump.
He put out a call.
The seduction begins.
Armed with the latest social media posts from Mashable and her Zappos case study, she met Clive – in person, face to face.
Clive had no clue what Connie was going on about, strategy this and authenticity that.
But soon he found himself drawn in by her passion and all those buzzwords had a mesmerizing effect.
Her face glowed from the light of her iPad screen, her angular features softened by it’s blue light.
Clive nodded in agreement to everything she said.
They scheduled a meeting for the following day to tie up details and sign the contract.
Connie practically danced her way to Clive’s office the next morning.
With a Starbuckscoffee in hand, she tosses her hat into the air, ready to start her day off with a smile.
When she entered, she noticed that Clive seemed distant, preoccupied.
Was he getting cold feet? Was there another consultant?
Ray Hiltz is a Google Plus Specialist and Social Media Strategist helping small businesses establish their brands and build their communities on the social web.
A strong proponent for the power of collaborative communication and "humanized" digital networking, Ray writes about social media, social business and Google Plus.
His clients include hotels, restaurants, consulting firms, entrepreneurs, writers and individuals just trying to make sense of "social".
Ray is a popular speaker on Social Media, Social Business and Google+.