“You know what your channel is, you know who your customers are and you’re looking for something that’s going to be beneficial to them. You’re not just pushing stuff out constantly…just to be on the social media highway.”
Creating content is a “superpower”. Curating and finding the exact content your audience wants is another kind of superpower. It’s hard to build both of those at the same time. So if you do one well, do that one and just be aware of other options.
For a platform that’s supposed to be dead or at the least, dying, there’s sure a lot of activity going on.
With the introduction to Collections (yes, this is the 4th week in a row I mentioned Collections), and now the elimination of “Ripples”, it’s becoming apparent that Google is
Trying to appeal to a broader audience than marketers and geeks.
Aligning its UI (user interface) with mobile.
As Eli Fennell wrote in his post about the elimination of Ripples:
“While Social Media Marketers and the Terminally Vain may have found Ripples useful, I think we all know that the average social network user could not care less to analyze the sharers and influencers of their Posts.”
Perhaps proving his point, I used Ripples to see who was sharing my (and others) posts and look at their networks. I also used Ripples weekly to see who shared our #RayBunch show Event to capture urls for the Comment Tracker app.
Neither are critical losses. There are other ways to achieve the same goals such as Nod3x.
No More Auto Hashtags
Like Ripples, this was a feature not even noticed by most G+ users.
Auto-hashtags were generated in G+ posts when the author didn’t add their own. They were listed in the upper right corner of the post.
Hashtags are still very important to Google search. They continue to work in the background.
Google brings Tweets to Google Search on mobile devices. So now when you’re searching on the Google app or any browser on your phone or tablet, you can find real-time content from Twitter right in the search results.
Whether you’re interested in the latest from Taylor Swift, news about the #MadMenFinale, or updates on the NBA playoffs, you’ll have access to it directly from Google.
Let’s use NASA as an example—just ask the Google app about “NASA Twitter,” and in the search results, you’ll see Tweets from @NASA:
This is packed with great information about how Google ranks SERP worthy content and advice as to how to create it.
In short, it has to be 10 times better than anything that can be found in the search results today.
How do you do that?
Go to Buzzsumo.com and check out posts that get most shares and analyze why they are so often shared.
Also do a public (not logged in) Google search for something you’re interested in and take a look at the top ten results to see if you can see why they ranked.
Ask yourself these questions of the most shared content on social media and top search ranking results.
What questions are being asked and answered by these search results?
What sort of user experience is provided? I look at this in terms of speed, in terms of mobile friendliness, in terms of rendering, in terms of layout and design quality, in terms of what’s required from the user to be able to get the information? Is it all right there, or do I need to click? Am I having trouble finding things?
What’s the detail and thoroughness of the information that’s actually provided? Is it lacking? Is it great?
What about the use of visuals? Visual content can often take best in class all the way up to 10x if it’s done right. So I might check out the use of visuals.
The quality of the writing.
I’m going to look at information and data elements. Where are they pulling from? What are their sources? What’s the quality of that stuff? What types of information is there? What types of information is missing?
5. Stuff You Should Read
Google+ Circles: Making Your Online Connections Relevant by Dustin Stout
The level of satisfaction you get from being on Google Plus is proportional to the level of circle management you execute.
From definition to optimization, Dustin covers all the bases for making your G+ connections relevant to your personal or business goals.
Content Marketing Rescue: 4 Tips for Saving Your Brand’s Content Marketing Strategy
Thanks for dropping by. I'm the Director of Digital Marketing for Image-24.com.
My background in business includes non-profit (performing arts), restaurants and Promotions.
Having moved on from my own strategic consulting company, I now write about what interests me. So in this blog, you may read about my thoughts on marketing, health issues and business culture.
You can follow me on Twitter @rayhiltz or @image24Call