Martin dragged me into my first hangout over three years ago. In the same way that social media formed a bridge to your past relationships, the ability to meet and connect with people across the globe took thant up a level.
When Communities came along the following year, it changed the dynamic of the Google+ streams. People hung out in these virtual rec rooms.
Communities began popping up like dandelions.
While it only takes a few clicks of the mouse to create a Community, it takes patience and strong management and leadership skills to nurture one to success.
Google+ isn’t a ghost town, but there are many neighbourhoods with abandoned buildings and sagebrush.
Plus Your Business isn’t one of those.
Created by our guest, Martin Shervington, it a dynamic community that has become a resource for many on Google+.
We invited Martin to join the #RayBunch this week to discuss the changing landscape of Google+ and Communities.
“I love Google+. I love the tools. I love what we’re doing. I am challenging the assumptions that many of us are making around the utilization.”
Mark is challenging these assumptions by:
1. stating flat-out that the social aspect of Google+ is not its main benefit. Google My Business (Local) and mobile is.
2. restructuring restructuring what he is doing with Communities.
While the Plus Your Business Community will continue to be a Public one, it will be more a resource than a “content distribution” destination.
“We need better business models for the community, and communities.”
In Mark’s own words:
The business model for this community was not finely tuned, and I was spending my time-serving without feeling a lot of reward for a few months (note, this was a feeling, if not a fact)
Since the launch of The Academy in summer 2014 I decided to build the business on the ethos of ‘How can I help?’, and this meant to help just about anyone.
As such we launched with an option – you could either pay $1650 for Levels 2 and 3 courses (six weeks and 12 weeks) or you could contribute 50 hours of time.
I love the broader Google+ community, and my role in it. And want to do my best to keep the positive vibes flowing, every day.
In order to do this I’ve needed to pull back attention to serve paying customers much more, which is why The Academy is only for paying customers and the main community is only for Questions for non-paying members, not for distribution of content.
Thanks for dropping by. I'm the Director of Digital Marketing for Image-24.com.
My background in business includes non-profit (performing arts), restaurants and Promotions.
Having moved on from my own strategic consulting company, I now write about what interests me. So in this blog, you may read about my thoughts on marketing, health issues and business culture.
You can follow me on Twitter @rayhiltz or @image24Call