This Week’s Marketing News, Views and Tips

Post by Ray 2 years ago - social media marketing - 0 Comments

This Weeks Markeitng news, views tips

 

Images were on my mind a lot this week.

Not only because that was the topic of our #RayBunch show with Dustin W. Stout, but also due to the flood of posts on “what’s real?” and “authenticity” across various social media streams.

Seems we’re having an identity crisis on social media.

Like Norma Desmond in Sunset Boulevard who couldn’t adapt to “pictures getting smaller”, we’re having trouble adjusting to our lives getting bigger.

With every post we publish on social media, someone is capturing a little bit of our souls, getting a peek into who we are. 

Is that portrait real or manipulated?

“There are no bad pictures; that’s just how your face looks sometimes.” ~ Abraham Lincoln

This week on the #RayBunch Show:

How to Create Compelling Content Images

 

How to create compelling content images

There’s few people I know who understand the power of images than visual marketing expert, Dustin W. Stout

In this follow up blog post to this week’s #RayBunch show, Dustin shared many tips for choosing and creating images that will enhance your blog and social media posts.

Some questions we put to Dustin:

1. What’s the most common problem people come to you with regarding images

“People are afraid to start because they feel they’re not creative and don’t know where to begin”

Remember the 3 basics of good composition:

Balancebalance elements out weight of elements

Framingmake sure there’s white space, that elements aren’t crowded at the edges

Contrastbetween background and foreground

What kind of images should we look for?

“Photographs reflect our real life experiences and connects us to the real world.”

How much text should we put on photos?

Most people won’t read text on a photo if there’s too much of it.

 You want the image to connect you to the message quickly so it will lead you to the reading rest of the content.

Is there a danger in changing your brand visuals often?

“People are creatures of habit. They look for familiarity, consistency.”

“Changing brand visuals too often forces your audience to relearn their relationship with you.”

How should we approach creating video thumbnails?

“Video thumbnails are an underutilized tool.”

“there is an advantage to having a person’s face on the thumbnail.”

 

Free Photo Sources:

PexelsFree stock photos aggregated from over the web

UnsplashFree HD photos. Can subscribe to receive 10 photos every 10 days.

AlbumariumFree images – rights to use vary.

LifeofPixFree HD photos, no copyrights restrictions from Montreal Ad. Agency

DeathtoStockChoice of free or premium service (funds photographers)

Wikimedia Commonsa database of 25,325,290 media files

 

View the video of the full show below:

Google Plus Tip

How Not To Use Google+

by Mike Allton

How Not to Use Google Plus

Mike Alton over at Social Media Hat just published this cool overview of how Google+ is different from other platforms insomuch as the way you behave on it directly affects your engagement level.

Here’s a summary of the tips he shares for “How not to use Google+”

Forgetting to Mention People

The tagging system in Google+ is a little different. If you’re composing a comment or a post and need to reference someone in the text, you need to type a + followed directly by their name, like +Mike Allton.

Forgetting to Credit People

It’s good etiquette to mention the author of a post your sharing. On Google+ it’s also good etiquette to acknowledge a reshare of an original post.

For instance, If I shared Mike’s post (this one) I would include the header (usually the title) followed by a “via +Mike Alton’ (mention) This is similar to that we do on Twitter.

However, if Someone else shared that post, say, Jessica Dewell.

I would reshare using the same header, credit the original author and add a “h/t: (hat tip) to acknowledge where I saw the post.

Always Sharing Links Without Commentary

Google+ is a no “link dump” zone.

When you share a link, add commentary explaining whay you’re sharing or adding your own context.

Other Google+ faux-pas:

Sharing same links to all Communities

Not using a Profile Pic

Always leaving terse comments

Never sharing other people’s posts

Never acknowledging other people’s mentions

Sharing With and Notifying Circles

 

 

Stuff You Should Read

Google+ Has SEO Advantage in Personalized Search

How to Perform Better in Personalized Search – Whiteboard Friday

 

 

Share content on Google+ and connect with your potential customers

Highlights from Rand Fishkin’s Whiteboad Friday concerning Google+ relevance to SERP results.

Google+ is a very valuable place to earn personalized traffic for two reasons:

1. Can get people over to your site. You can appear in those search results right at the bottom for anyone who follows you or anyone who’s connected to you via email and other kinds of Google apps. When you email with someone, if they’re using Gmail and their Google+ account is connected, you see in the little right-hand corner there that they’ll show their last post or their last few posts sometimes on Google+

2. This can also show up for brands as well. There’s the brand box on the right-hand side, kind of like Knowledge Graph, and it’ll show your last few posts from Google+. So again, more and more opportunities to be visible if you’re doing Google+

 

Ray search results

 

There Is No More Social Media, Just Advertising

written by Mike Proulx for Advertising Age

social advertising

 

I’ve been raging, well perhaps not raging more like bemoaning the fact that marketers have invaded our party and set up a tupperware table.

In spite of people wanting to be social on social media, brands have exploited them to the point where Facebook is no longer a social platform as it is a mass media property.

Twitter’s Dick Costelo recently said that ads will “make up about one in 20 tweets.” I

t’s also no secret that Facebook’s organic reach is on life support, at best. And when Snapchat launched Discover, it was quick to point out that “This is not social media.”

The idealistic end to business as usual, as “The Cluetrain Manifesto” envisaged, never happened. After a promising start – a glimmer of hope–we’re back to business as usual.

“All media today is essentially social media and the deep dark secret is that it’s not very social after all.”

 

HOA of the Week

Social Media Today’s Social Media Power Talk

#SMTPowerTalk

Social Media Today Power Talk

 

What do you think being authentic is all about in social media?

This is an  always interesting HOA that features very bright guests talking about very important topics.

This week it was – keeping it real on social media.

Though I rarely am able to catch it live, I do make a point of viewing the replay especially when reminded by Mick Sharp in his weekly roundup: +FridayFavourites.

As always, there’s gold in them there Event comments. 

 

That’s it for this week.

Drop me a line and let me know what you think of this newsletter.

If you’re free on Tuesday for lunch, join the #RayBunch at 12:15 pm ET.

 

If you haven’t subscribed to this newsletter, you can do so here: Ray2Go Newsletter or on my site: RayHiltz.com.

On Google Plus? Check out our  private Google+ Community.

Thank you!

About Ray Hiltz

Thanks for dropping by. I'm the Director of Digital Marketing for Image-24.com. My background in business includes non-profit (performing arts), restaurants and Promotions. Having moved on from my own strategic consulting company, I now write about what interests me. So in this blog, you may read about my thoughts on marketing, health issues and business culture. You can follow me on Twitter @rayhiltz or @image24Call

Leave a Reply

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>