There was some confusion when Google unrolled a new version of Hangout Video Calls this week. (I know, confusion, Google – who’d a thunk it?)
As usual, Ronnie Bincer was on top of it and published his usual helpful screen capture.
Calling video calls and broadcasting both “Hangouts” was a mistake in the beginning and why so many people thought this applied to Hangouts On Air – it doesn’t.
It’s this kind of complexity that has driven long-standing HOA hosts over to Blab.
This announcement is an example.
If you look at the comments on this G+ post by Eduardo Fernández of Google you’ll find that even experienced Google+ Hangout On Air hosts are up in arms about what they see is a backward change to their platform.
Chad LaFarge, Google Hangout producer and programmer (creator of Pro Studio Hangout Extension) responds in the comments:
“NOTHING IS REMOVED. This is a new tool. The old tool remains available. (http://g.co/hangouts) or click the menu at the top right and choose “Original version.” )
Certainly it’s not ideal to have taken over the access point for the old tool, but here we are.
This is NOT designed for business/corporate users and broadcasters, but for Quick Call, get in/out, streamlined, NO FRILLS calls.”
So to be clear, this is a new simplified and better quality HVC.
“Whilst in earlier years it was possible that if you produced good content it would get found and shared, almost by virtue of its quality, this is no longer the case. There is now so much content that even producing great content is not enough. The bar is way higher. Popular sites with great content are also being affected by content shock.”
So, what do we do about it since it seems great content doesn’t “rise to the top”?
I read the book and like his earlier one Social Media Explained, Mark backs up his theories with practical exercises that help you reach your goal.
Included in this article is Mark’s weekly Blab:
Social Media Office Hours: Content shock and distribution best practices with Chad Pollitt
One of the points made in the Blab is one I thought a lot about lately – what do we do when we have to publish our content (not just links to it) on social media platforms instead of solely on our site?
Social platforms are hung up on “dwell time” don’t want our links, they want people to stay on their platform longer so they can push more ads.
This is the reason platforms like LinkedIn, Facebook and Twitter have added their own content creation platforms inside their walls.
If you want to market to where your audience is, then does it matter if they don’t “dwell” on your site?
If you’ve seen that recent viral video, Aladdin Magic Carpet NYC, he’s the guy that produced it and many other VERY popular YouTube videos.
He’s got over 1.5 million subscribers.
His Aladdin video got over 10 million views which is a good thing since that’s how he makes enough money to produce more.
But Casey has run into a serious roadblock called, “freebooting” which is the republishing of videos on social sites without the consent or acknowledgement of the people who created them.
It’s simply intellectual property theft and the redistribution of this illegal content is Facebook.
Facebook was made aware of the problem ever since they began hosting native videos, but they continue to emphasize the numbers of views they get and do little to implement the kind of Content ID system that YouTube has.
Thanks for dropping by. I'm the Director of Digital Marketing for Image-24.com.
My background in business includes non-profit (performing arts), restaurants and Promotions.
Having moved on from my own strategic consulting company, I now write about what interests me. So in this blog, you may read about my thoughts on marketing, health issues and business culture.
You can follow me on Twitter @rayhiltz or @image24Call