How much do we really know about the people we interact with online?
We make connections daily on various social media.
After a while, the number of connections tend to grow while the number of “friends” remains constant or shrinks.
As social media becomes more ubiquitous, I get the sense that people are less enamoured with growing huge follower numbers and instead work harder to grow relationships – either personal or business.
Then again, I’ve always been a glass half full kind of guy.
Next week on the #RayBunch show, we’ll be talking “Communities” with special guest Mark Timberlake, Director at SME Heroes . What are they? How do you create one them? What’s the difference between a community and a tribe?
It may be my “lizard brain” talking but there are days I want to stop giving digital handshakes in the digital meeting hall and have a comfortable meetup with friends in a digital coffee shop.
This Week on the #RayBunch Show:
What’s My Line
I had that exact feeling last week as the Lunch Bunch hung out and shared personal stories about their influencers.
If you’ve been watching the #RayBunch for a while, you’ll know that we all have something to do with marketing.
As it was our 75th show, we turned the table around and interviewed each other. Some of the questions asked were:
Why do you do what you do?
What do we love most and hate most about what we do?
Who are our influencers?
Like any good party, we broke the ice with a short game of “What’s My Line?” which was a lot of fun.
Demis Hassabis of DeepMind, an AI company acquired by Google made interesting comments in an interview published on Medium about plans to show off their technology. This was one:
“In six months to a year’s time we’ll start seeing some aspects of what we’re doing embedded in Google Plus, natural language and maybe some recommendation systems.”
Stuff You Should Read
The Rise of Social Search (And How to Take Advantage Of It) by Brian Jensen
SEO isn’t just something you pay attention to for your blog and website.
Social profiles appear in Google search results.
In this article, Brian, who is Director of Traffic Acquisition at Big Marketing, gives examples of indexed social content from Pinterest,Twitter, YouTube, Google+, SlideShare, and Facebook and what you can be doing to optimize and increase visibility for your social content and profiles in Google Search.
And while we’re talking about SEO… On this week’s Whiteboard Friday:
How Google’s Evolution is Forcing Marketers to Invest in Loyal Audiences
I know I highlighted this series last week but Rand Fishkin said something I thought reflected a bit of a game changer in the world of SEO.
“…when we do SEO, we have to think about it as, “How do I earn a loyal audience and then use their amplification to help me perform in search?” Rather than, “How do I do SEO for my website to earn visitors that I can convert into a loyal audience?”
Thanks for dropping by. I'm the Director of Digital Marketing for Image-24.com.
My background in business includes non-profit (performing arts), restaurants and Promotions.
Having moved on from my own strategic consulting company, I now write about what interests me. So in this blog, you may read about my thoughts on marketing, health issues and business culture.
You can follow me on Twitter @rayhiltz or @image24Call