This Week’s News, Views and Tips: Social SEO Google Plus

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Marketing News Views Newsletter


How much do we really know about the people we interact with online?

We make connections daily on various social media.

After a while, the number of connections tend to grow while the number of “friends” remains constant or shrinks.

As social media becomes more ubiquitous, I get the sense that people are less enamoured with growing huge follower numbers and instead work harder to grow relationships – either personal or business.

Then again, I’ve always been a glass half full kind of guy. 

Next week on the #RayBunch show, we’ll be talking “Communities” with special guest Mark Timberlake, Director at SME Heroes . What are they? How do you create one them? What’s the difference between a community and a tribe?

It may be my “lizard brain” talking but there are days I want to stop giving digital handshakes in the digital meeting hall and have a comfortable meetup with friends in a digital coffee shop.

This Week on the #RayBunch Show:

What’s My Line

I had that exact feeling last week as the Lunch Bunch hung out and shared personal stories about their influencers. 

If you’ve been watching the #RayBunch for a while, you’ll know that we all have something to do with marketing.

As it was our 75th show, we turned the table around and interviewed each other. Some of the questions asked were:

Why do you do what you do?

What do we love most and hate most about what we do?

Who are our influencers?


Like any good party, we broke the ice with a short game of “What’s My Line?” which was a lot of fun.

Jessica Dewell Randy Bowden and Scott Scowcroft tried to guess what work I did after leaving High School by asking only yes or no questions.

Whats My Line Scott Scowcroft

The show ended with each of us naming Books That Changed Our Lives

Here’s a game you can play.

Match the Books to the “Bunch!

Can you match them with the person sharing?  1 person shared 2 books)

Note that the 5th book isn’t named in the video but is included in the follow up blog post: 5 Books That Changed Our Lives

The “bunch”:

1. Jessica Dewell

2. Randy Bowden

3. Scott Scowcroft

4. Ray Hiltz 

The “Books”:

A. How to Win Friends and Influence People Dale Carnegie

B. Linchpin: Are You Indispensable? Seth Godin

C. To Kill a Mockingbird Harper Lee

D. Think and Grow Rich Napoleon Hill

E. Stranger In a Strange Land Robert A. Heinlein


5 Books That Changed Our Lives


Google Plus News 

Google created the space. We hacked it. ~ Mark TraphagenClick To Tweet

Love this statement from Mark. It showed up in the comments of the post he shared of Eric Enge’s study. (embedded below)

What is the Truth

Hard Numbers for Public Posting Activity on Google Plus

Eric, CEO of StoneTemple Consulting dis a hardcore analysis of 516,246 randomly selected Google+ profiles to measure their G+ activity.

Of course what everyone wants to know is: do the results indicate Google is going to shut down Google+?

According to Eric…

“Let me provide the simple one word answer to that question: NO.

It’s not dead, and I don’t think they are going to kill it any time soon. You can see my full analysis of this in a post I wrote over on Copyblogger: 10 Key Factors That Will Determine the Future of Google+

What’s the future of Google+ hold?

Demis Hassabis of DeepMind, an AI company acquired by Google made interesting comments in an interview published on Medium about plans to show off their technology. This was one:

“In six months to a year’s time we’ll start seeing some aspects of what we’re doing embedded in Google Plus, natural language and maybe some recommendation systems.”







Stuff You Should Read

The Rise of Social Search (And How to Take Advantage Of It) by Brian Jensen


Rise of Social Search

SEO isn’t just something you pay attention to for your blog and website.

Social profiles appear in Google search results.

In this article, Brian, who is Director of Traffic Acquisition at Big Marketing, gives examples of indexed social content from Pinterest, Twitter, YouTube, Google+, SlideShare, and Facebook and what you can be doing to optimize and increase visibility for your social content and profiles in Google Search.

And while we’re talking about SEO… On this week’s Whiteboard Friday:


How Google’s Evolution is Forcing Marketers to Invest in Loyal Audiences

Whiteboard Friday


I know I highlighted this series last week but Rand Fishkin said something I thought reflected a bit of a game changer in the world of SEO. 

I'm saying don't start with SEO as your primary web marketing tactic anymore. I think we have to build into it.Click To Tweet 

“…when we do SEO, we have to think about it as, “How do I earn a loyal audience and then use their amplification to help me perform in search?” Rather than, “How do I do SEO for my website to earn visitors that I can convert into a loyal audience?”



HOA  of the Week

SEO Help for Small Business



Yes I’m on a SEO roll this week.

But this show hosted by Marilyn Moore and John Moore with special guest, David Amerland is too valuable not to share with small business owners. 

Topics addressed include:

Advantages that small businesses have

What are the quickest SEO gains?

1) rock solid hosting

2) fast website with quick load times

3) be sure your site is mobile friendly

Importance of transparency and consistency


That’s it for this week.

Drop me a line and let me know what you think of this newsletter.

If you’re free on Tuesday for lunch, join the #RayBunch at 12:15 pm ET.

About Ray Hiltz

Thanks for dropping by. I'm the Director of Digital Marketing for My background in business includes non-profit (performing arts), restaurants and Promotions. Having moved on from my own strategic consulting company, I now write about what interests me. So in this blog, you may read about my thoughts on marketing, health issues and business culture. You can follow me on Twitter @rayhiltz or @image24Call

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