I write for people who will want to share my knowledge. I write for different types of audiences but always in my own voice. My writing style doesn’t change for the the platform I write on. I write in a journalistic style.
When I’m really excited about what I’ve learned and how it connects with other things I’m doing, I write for me. If my mission is to write a piece of content that serves the people I’m serving, I write for them.
“Life’s most persistent and urgent question is: “What are you doing for others”?”
That’s my starting point when I write. How often do we write? We don’t have to be content engines.
If you are writing from your heart and not for the impact of the profit, that’s when you win the hearts of your fans. – Randy – (11m:53s)
Is there pressure to push out content for it’s own sake?
Write when you have something to say. That could be once a week or three times a day. Having said that, if you’re trying to establish an audience through your writing, it can’t be just once a week.-B.L. (13m:19s)
Steve Jobs had same philosophy. Your customer doesn’t always know what they want.
If you asked a farmer a hundred years ago what they wanted, they did not say a tractor, they said bigger horses or more horses. – Jess (13m:55s)
If I write something and no one disagrees with me, I haven’t done my job. – B.L (14m:37s)
Controversy can ignite a stimulating that can lead into other topics. Seems a lot of marketers are writing for other marketers.“Marketing wholesalers”. Show me the success stories with your clients.- We tell brands to write their story. That goes for individuals as well. If you don’t write with your true voice, no one will understand who you are.- Randy (14m:45s)
Branding transcends marketing. Everyone has a brand. Part of setting up that brand is to fake it till you make it. So you publish types of posts that traditionally gets shared. –Ray (18m:18s)
What does an “easy share” do for the content creator? It might be legitimate reason to “please their peers; they may want to be viewed as a teacher of their craft. – Randy (19m:26s)
This not only applies to writing, but also any form of content creation. such as a podcast, video. Lee Odden said:
“Content should ask people to do something then reward them for it.”- Jess (21m:45s)
“Social proof has bastardized content quality.” ~ Danny Brown
Does Content length matter?
A few months ago the common advice was to write long 1500 word posts. Content is content. If you have something to say and you can say it in 300 words, people are more prone to read that than to bookmark it for a Sunday afternoon read. –Randy(22m:55s)
#TL:DR – (Too long, didn’t read) Who has time to read a 40,000 or 1500 word post? If you can’t say it in 350 words or less, you’re not done writing. – B.L (23m:28s)
You don’t have to define yourself by the length of your posts – Randy (23m:45s)
There is a place for long form writing that allows us to connect deeper. – Jess (24m:25s)
Nothing is absolute. The length of post depends on context, relevance, platform etc. –Ray (26m:53s)
Why do you publish the content you do?
Speaking of snacks, our LunchBunch Tips and Links Take-Out was especially full of brain nutrients this week:
1. How to use Deliberate Practice When Writing by Daphne Gray-Grant, Principal at The Publication Coach Site contains great, concise blog posts plus offers lots of help with writing. – Scott: (27m:18s)
3. 7 Essential Tips For Writers Who Hope To Engage Millions Of Readers via Forbes.com One tip I practice is once I finish a piece, I get rid of the first and last paragraph and look at what’s left. “…go for the juice!” – Jess: (28m:46s)
4. Editing and Writing Services by Judy Vorfeld. Osweb.com Offers a wealth of writing and grammatical tips. She’s all about writing clearly. – B.L.: (29m:44s)
5. Buzzsumo.com – BuzzSumo gives you insight into what content is working, and the influencers amplifying it. You can set filters for topics, types of posts (articles, video, podcasts) and time period (24hrs, week, month, year) –Ray : (30m:25s)
Special thank you to Vivek, our Technical Director for managing the comments during the show which made it possible to share the above screen shots.
Thanks for dropping by. I'm the Director of Digital Marketing for Image-24.com.
My background in business includes non-profit (performing arts), restaurants and Promotions.
Having moved on from my own strategic consulting company, I now write about what interests me. So in this blog, you may read about my thoughts on marketing, health issues and business culture.
You can follow me on Twitter @rayhiltz or @image24Call