Your Google Plus Tips of the Week | Issue 120

Post by Ray Hiltz 5 days ago - Google Plus Tips - 0 Comments

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Matthew Prior Talk Most Least to Say quote

In this Issue of Your Google Plus Tips of the Week:

  1. Make your posts easy to read
  2. How To Look Your Best When Doing a Hangout (or any DIY video)
  3. What’s That Little Red Dot On My Chrome Browser Tab?

Make your post easy to read

6 Ways to Get Your Google+ Posts Read

There’s a lot of content out there competing for our eyeballs. It’s impossible to read every post that rushes by our Google+ stream.

So how do we get our audience to find, let alone read our content?

The first thing is to create content that resonates with them, that makes it easy to decide if they want to dive deeper into the post.

This comes out of a conversation we had around the LunchBunch table. I wrote an overview and timestamp summary of it here: Is Online Skim-Reading Making You a Twitter Brain?, 

Google treats Google+ posts as websites, so the same formatting and SEO practices you use on your site should be used when you create a Google+ post.

 

1. Optimize your Google+ title tags

Use a keyword rich header.

Google+ posts are long form friendly so you need to make it easy for your readers to get an overview of the content you’re presenting.

Google+ is the only social platform that allows us to format our posts so take advantage of it.

Bold your header by placing it between two asterisks (*).

 

 

Formatting Google Plus post 1

 

2. Create lists and bullet points

And put some space between them.

Posts on in your Google+ stream share the page with two or three columns, so they’re not very wide.

If your post looks too dense, unless they’re a super fan, they won’t move past the header.


Formatting Google Plus posts 2

 

 

3. Divide your content with sub headers.

You do this on your longer blog posts (don’t you?).

They act like YouTube video timestamps, giving your reader control to seek out the parts most relevant to them.

 

Format Google Plus posts 3

 

4. Use all the formatting tools Google+ gives you.

In addition to bolding words by placing them between two asterisks (*), we can:

Italicize: put it between two underscores (_).

Strikethrough: between two hyphens (-)

I italicize descriptions or portions of text that I import from another source.

This sets it apart from my original text. 

I don’t use strikethroughs much unless I want to bring attention to an error I made or make a joke.

For instance, in a past LunchBunch show I referred to fellow “lunchbuncher”, Vivek as our wingnut wingman. (HOA technician).

 


5. Hashtags are important on Google+. 

Not only do Hashtags give the reader a quick idea of what the post is about, they also help the reader find other related posts.

See newsletter #117.

Format Google Plus posts 4

 

6 Mention people

Just as we link out to sources on our blog posts, the people we +mention (“=” in front of their name) on a Google+ post will get a notification alerting them to your posts. 

Mentions are appropriate if:

  • they are actually “mentioned” in the post
  • was a resource on the topic
  • they’re someone you have built a relationship with and you think they would be interested in seeing it.

This last reason is something I rarely use unless I’m sharing an article very relevant to the person I’m mentioning.

Some influencers on Google+ get hundreds of mention a day – so be considerate: think about WITFT (What’s In It For Them?)

 

Format Google Plus posts 5

 

How To Look Your Best When Doing a Hangout (or any DIY video) 

I posted on Google+ this week, Lindsay Bell’s  SpinSucks article: DIY Video: How You Look Matters

Lots of great stuff included, but I especially want to share in more detail, the advice from Tony Gnau of T60 Productions.

He gave a list of the biggest mistakes people make when doing their own video.

You’ll recognize these if you’ve been following Hangout On Air tips on G+.

 

1. The camera lens is too low.

This usually happens when you do an HOA from a laptop. The result: sort of like when you put a flashlight under your chin – scaaary stuff!

Solution:

“You want the camera lens to be even with your eyes or slightly higher. Think about how you take a selfie!

Prop-up the laptop or camera on some books. Lower your chair a bit.

You will look so much better.

A side note on camera angle… if you can see the crease where the wall meets the ceiling in your shot, your camera is too low!”

 

2. Bad lighting.

People use existing light in the room – including from the window behind them.

Solution:

Position your light source to be right behind the camera lens and slightly above it. If your camera situation is mobile, set it up in front of a window. Natural light is AWESOME to light people on camera.

The worst scenario is when the room is fairly dark and the light from a computer screen is illuminating the person in front of the camera.

Avoid that at all costs.”

 

3. The wrong chair.

Don’t be too comfortable. Avoid sinking into a big comfy chair or having the back of the chair visible in the camera.

Solution:

“Look for the most uncomfortable chair in the room (a metal folding chair is great!) and use that.

Why? It forces you to sit with good posture.

Sit-up, smile, and be the star that you are!”


Bonus tip: When using a mobile phone, turn the phone on its side

Do not contribute to vertical video syndrome! 

 

 

What’s That Little Red Dot On My Chrome Browser Tab? 

I leave you with this embedded post from Carol Dodsley of GPlus Professionals

 

 

 

 

 

 

 (from Carol)

Google Plus Hangout alert

 

“This is the quite new and arrived when Hangouts On Air were made available to people using chrome, without them needing to download the voice and video plugin

  • The red circle means that your browser tab is using your webcam and audio and that you are in a Hangout On Air
  • The video icon means you have allowed the website you are currently visiting to access to your webcam and audio but it may not be using them right now

For further information, go to Google Hangouts Support.

 

Miss our last LunchBunch Show? You can watch the The Scott Treatment excerpt here

 

Have you added Google+ into your content marketing mix and need help optimizing it to meet your goals?  Contact me me here and let’s talk.

 

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About Ray Hiltz

Ray Hiltz is a Google Plus Specialist and Social Media Strategist helping small businesses establish their brands and build their communities on the social web. A strong proponent for the power of collaborative communication and "humanized" digital networking, Ray writes about social media, social business and Google Plus. His clients include hotels, restaurants, consulting firms, entrepreneurs, writers and individuals just trying to make sense of "social". Ray is a popular speaker on Social Media, Social Business and Google+.

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